Tag "audience engagement"

Realistic Content Repurposing Ideas

Content repurposing is one of the smartest things any business can do, content repurposing expands the reach of your online marketing efforts, allowing you to gain a new audience segment and increase profits. Content repurposing is the best way to get brand new content by recycling the information contained in older content. It is much easier repurposing content than it is to create brand new content. This ease means that

Promote Your Blog Posts Proudly

You have no doubt heard that content marketing is all about creating great content that attracts and engages your audience. For the most part this is true, however simply publishing content these days isn’t enough, and there is no such thing as “build it and they will come” not if you want to maximize your results. If you want to have a successful blog you’re going to have to spend

Why You Should Be Measuring Your Content ROI

I’ve been content marketing since before it was called content marketing and before Google even existed, and I have found that content marketing offers an enormous amount of value to a business, from increased exposure, increased audience engagement to increased sales. However, at least initially it’s an awful lot harder to determine a return on investment (ROI) with content marketing than other more direct sales advertising and marketing like sales/landing

What’s the Difference Between Authority Content versus General Content?

Most blog posts created for search engine optimization or for traffic building purposes using keywords have very generalized content. You know the sort of content, reasonably written but without any real flair for the audience, the sort of articles you used to see on article marketing websites. They tend to be about 300 – 400 words in length, and they cover a very small piece of a highly focused niche

Want to Succeed in Marketing on Pinterest? Learn from these Real Life Examples

Pinterest is one of the fastest growing social media platforms. If you follow the success people are having with social media, you have no doubt heard some great stories of how great it is for marketing purposes. In fact given that the majority of its users are women, if your business markets to women you definitely need to seriously look at Pinterest. Sound too good to be true, the truth


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