Tag "amazing thing"

Online Strategy: Why Personalization is More Important than Ever

You’ve likely noticed that everything is personalized now. There is personalized search, personalized email marketing messages, personalized website experiences, and even personalized advertisements based on your search history. For some people it can be downright scary. But, for marketers, it’s an amazing thing of beauty, well most of the time. The fact is, that even though consumers are quite savvy when it comes to being sold to, personalization increases sales.


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