Tag "advertising"

How Mobile Marketing Affects Paid Advertising

This year sales of tablets alone are expected to pass computers, if you then consider all of the other mobile devices you can see why the mobile devices marketplace is so important and has to be taken into consideration with regard to paid advertising. With over two billion consumers using mobile devices, it’s time to pay close attention. How Is Your Target Audience Using Mobile? You need to learn how

Places to Include Your QR Codes

A QR code (quick response code) is a two-dimensional barcode that can be printed and displayed in a variety of locations to help drive your audience to online resources; be it your website, video, support desk or any place online. When used properly, they can enhance your marketing campaigns and increase brand awareness as well as potentially saving a business thousands of dollars. When using QR codes remember that codes

Where Are We Seeing Native Advertising?

Today you can see examples of native advertising on many popular websites such as CNN.com, Huffington Post, The Onion, Fast Company, The New York Times and various local newspapers, as well as other popular online magazines and websites. The way you can spot native advertising is that it does not look like an advertisement or the old-fashioned advertorial. Instead it’s often sponsored useful content that does not read as an

Ingredients of a Word of Mouth Friendly Advertising Campaign

Launching an advertising campaign that spurs word of mouth activity is no easy feat. Most of the TV ads seen running day after day are created with that exact goal in mind, but how many of those are actually memorable or worth talking about? Not many… There are a few basic ingredients that can be used to create an advertising campaign that gets people talking. Not all of them have

Tips for Working with the Press

Working with the press is a skill every smart business owner should seek to develop, especially nowadays as access to the press has never been easier. If really doesn’t matter how large or small your business is, the press can make you or break you when it comes to getting the word out about your products and services. Here are a few suggestions on how you can create a positive

Advanced Marketing Tactics

Years ago when you were in business and thought of marketing you thought of advertising in the Yellow Pages or elsewhere, attracting consumers and making sales easily, are long gone. Today, marketing is all about, as Seth Godin says, “attraction and connections.” But, what tactics actually create the attraction and connections that get the results you want, more sales? Responsive Websites This is almost a no-brainer nowadays, but just in

Simple Steps to Move Up the Marketing Ladder

To new business owners, starting a business is often its own reward. They are thrilled to be able to be their own bosses, and to successfully get a business up and running. Often they are happy just to keep the dream alive. But every business needs to grow. That doesn’t mean you have to reach out to a larger market – it means working toward increasing your share of the

Five Ways of Saving Money in Your Small Business

In today’s market, being a successful small business owner means that you need to be frugal, yet you still need to be able to make money at the same time. Here are a few ways for you to cut costs around the office. 1. Make friends. It’s true that there is strength in numbers. By partnering with other businesses, you can share costs for things like advertising, or reduce costs

How to Grow Your VA Business

Being the owner of a VA business, it’s your job and responsibility to prove to your client you are in fact the best for the job. Asking the important questions and learning all there is to know about their business will show them how dedicated you are to work to their best advantage. This could possibly end up with them asking more of you in terms of work. That’s great!

Tips on How to Present and Organize Your Ezine Material

Starting an ezine can be a large undertaking. You work hard to find contributors and advertisers and you’re all ready to go and put your layout together. This is about the time you may realize that the hard part isn’t quite over. Developing the look can be just as difficult as deciding what goes in it. But don’t worry – if you follow a few tips, putting together a great


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