Is the actual experience you deliver your customers in-line with the experience you’re actually trying to deliver? There’s only one sure way to know and that’s to talk to your customers and this means conducting research. You need real, factual, objective data from your customers on which to base your decisions. Your own assumptions aren’t enough as your biased and just too close to your business, let look at a
Tag "actual experience"
If you’re doing things right, your brand tells your customers; “This is the unique thing we do, that nobody else does.” It sets you apart from your competitors and, in your customer’s mind, expresses why you’re the best at what you do or the only one that does what you do, the way you do it. Your brand and the experience you offer your customers are intimately related. This is