Tag "action"

Common Audience Complaints about Videos and How to Avoid Them

Video marketing is booming as videos have become an increasingly popular way for consumers to be entertained, educated and informed about new products. However, there are a number of common audience complaints about videos that can actually cause your video marketing efforts to backfire. Knowing these complaints can help you avoid them and make your marketing more effective: Too much of a hard sell Mismatched style and tone A misleading

How to Help Customers Overcome Analysis Paralysis and Take Action

If you think about this for a moment, you’ll realize how it applies to you and everyone else. Everyone when shopping wants to feel as if they are getting a good deal on their purchases. Thanks to the ease of internet shopping, prospective customers can research any item in detail, and compare prices to try to get the best possible price. However, in some cases all of this research can

Use Email to Drive Your Customers’ Journey

Every customer has a journey that they’re on when they come into your marketing funnel. If you don’t yet have a funnel, look it up so you know what it is. You may already have one and not even realize it. Email is just part of the process of converting your audience. Know Your Customer Buying Cycle There is a general buying cycle. It goes like this: Awareness; Consideration; Purchase.

Avoid These 7 Success Sabotaging Mistakes

No matter how much you believe you want to be successful, it’s possible that you are unconsciously doing things that are sabotaging your chances to experience true success. It may be fear of success or fear of failure causing it, but you can nip it in the bud if you know how to recognize it, stop it and turn it around. Learning without Implementing At some point in the learning

Your Content Has To have a Purpose

Content is often considered an online business owner’s primary resource. It drives traffic. It helps make a sale. It provides authority, credibility and liking, which are all buying triggers. It also helps you market your business. Unfortunately, many business owners create their content without any direction or purpose in mind. They may create fantastic content. Yet if it’s missing a purpose, it’s missing an opportunity. So what do you want

How to Write Good Meta Tag Descriptions

You might not even realize it, but meta descriptions are still extremely useful and while Google says that meta descriptions don’t affect how high your content appears in searches, it will affect whether or not your audience clicks through to your website. And for the record, the more people who click through, the more Google will rate your content as important and rank you higher in the search engines. Why

Master the Art of Storytelling

One of the most powerful ways of promoting your business is to learn the ability to tell and really engage your audience with your brand story in a multitude of ways to all segments of your audience, in ways that causes your audience to want to take action and get something done. Since the dawn of humanity, one of the best ways we get motivated to accomplish things is through

Video Marketing – Ask for Feedback from Viewers

Content marketing is one of the few forms of marketing that allows you to actively monitor what is and what isn’t working, allowing you to make improvements and achieve better and better results. This applies to all forms of content marketing including video marketing and one of the best things you can do every time you put up a video, is to seek feedback from your audience. And believe it

10 Tips for Marketing Your Business with Facebook Groups

The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups is an excellent tool for making large numbers of people aware of your business, your products or services, and your message. For dramatic increases in the visibility of your company, you might: Search Groups for interests that you would expect your customers to have. For example,

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