Tag "action"

Your Content Has To have a Purpose

Content is often considered an online business owner’s primary resource. It drives traffic. It helps make a sale. It provides authority, credibility and liking, which are all buying triggers. It also helps you market your business. Unfortunately, many business owners create their content without any direction or purpose in mind. They may create fantastic content. Yet if it’s missing a purpose, it’s missing an opportunity. So what do you want

How to Write Good Meta Tag Descriptions

You might not even realize it, but meta descriptions are still extremely useful and while Google says that meta descriptions don’t affect how high your content appears in searches, it will affect whether or not your audience clicks through to your website. And for the record, the more people who click through, the more Google will rate your content as important and rank you higher in the search engines. Why

Master the Art of Storytelling

One of the most powerful ways of promoting your business is to learn the ability to tell and really engage your audience with your brand story in a multitude of ways to all segments of your audience, in ways that causes your audience to want to take action and get something done. Since the dawn of humanity, one of the best ways we get motivated to accomplish things is through

Video Marketing – Ask for Feedback from Viewers

Content marketing is one of the few forms of marketing that allows you to actively monitor what is and what isn’t working, allowing you to make improvements and achieve better and better results. This applies to all forms of content marketing including video marketing and one of the best things you can do every time you put up a video, is to seek feedback from your audience. And believe it

10 Tips for Marketing Your Business with Facebook Groups

The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook Groups is an excellent tool for making large numbers of people aware of your business, your products or services, and your message. For dramatic increases in the visibility of your company, you might: Search Groups for interests that you would expect your customers to have. For example,

The Basics of Good Content Structure

I was reading an article today about overcoming writers block and I had one of those eureka moments, in that I realized that understanding good content structure is not only the key to creating content that people will understand and engage with, but it also makes the whole content creation process an awful lot easier. I’m not saying that every piece of content should be produced along these lines, but

What Makes Content Profitable?

We’ve all heard about content and content marketing and for years we have heard that content is king. We know that there are different types of content, for instance you could choose to write blog posts, create case studies, publish eBooks, white papers, make videos, host webinars and much more. But do you know what makes content profitable? Let’s have a look, shall we.         Content must be targeted        

Creating a Highly Focused Presentation

When preparing to give any presentation be it a live in person event or a webinar, it’s important to know who the audience is that are attending. Even if you already have a specific presentation in mind, that you’ve previously create, it’s still always important to understand who the audience is who you will be presenting to. This allows you to adjust the presentation and the language that you use

3 Pages Every Sales Funnel Must Have, And What To Include On Them!

Confused about how exactly sales funnels work? You’re not alone, in fact, that’s the number one reason small business owners say they can’t get their funnels set up, they simply don’t know what to include and where. At the very least, your sales funnel needs these three pages: Sales Funnel Sales Page As you can imagine this is a pretty important page and one that obviously comes first, as well

The AIDA Formula Turning Your Audience Into Buyers

Every business niche has its own acronyms, often a tried and tested formula has its own acronym so that people can easily remember it. One of the most common is the 5 P’s which stands for “proper preparation prevents poor performance, however there are many niche specific and today we are going to focus on one that the advertising industry use. AIDA which stands for Attention, Interest, Desire and Action,


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