Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If you want to use social media positively, avoid making these business mistakes.

Ten Mistakes Most Businesses Make on Social MediaMixing Personal and Business

Keep your personal and business accounts separate as much as you possibly can, this means that your personal Facebook page is for your own use, your business should have its own page. Your business social media pages aren’t the place to post about your dinner and your kid’s birthday. Also, avoid politics, religion, and money, unless of course, those are your niches.

Arguing with Criticism

If someone leaves a nasty comment on your social media, the worst thing you can do is respond with the same attitude. If it’s spam, delete it. If it’s legitimate criticism, reply with help both in public and personally. People are watching to see how you deal with it. You can gain new customers by responding positively.

Posting the Same Thing to Each Network

Each social media network is different and should be treated as a different platform. Create different types of blurbs promoting your content for each network, to fit in with that network’s personality and terms of service.

Creating an Incomplete Bio

Each network that you’re going to be part of needs a complete bio that uses the same information but presented in a new way. You want your audience to recognize your brand no matter where they see it, but you don’t want everything to look identical other than your logos and perhaps your profile picture.

Posting Too Often

You don’t want to seem like the street crier. Post information that’s important, that has a reason for being, and that has a call to action. But, avoid posting just for the sake of posting. Post more than once a day, but don’t post every five minutes. It’s a very thin balance that you’ll have to figure out based on feedback from your audience.

Not Posting Enough

If you don’t post enough, they might forget about you. Most social networks control how your information is delivered, and some of the posts you make won’t go out to everyone unless you pay to promote.

Not Engaging with Your Followers

You don’t want to appear as if you’re a fake person or a bot. Respond and engage with your followers. When they comment, reply; when they ask a question, answer. If your social media pages are very busy, you may need to hire help to stay on top of it.

Not Targeting Your Followers Carefully

You don’t want just anyone to follow you on social media. Think of social media as a bit like an email list. You create information that is laser targeted toward your audience. That way no one else really wants the information.

Not Using Comments and Customer Info

When you read what your audience says on social media, it’s important to consider how you can use that information to improve your products and services. That information is like having a crystal ball if you pay attention.

Failing to Monitor Your Accounts

You can set up alerts on Google to send you an email anytime your company, product or niche is mentioned. This will enable you to ensure that you don’t miss anything important.

The biggest mistake of all is not using social media. You don’t have to be on every single network. Pick a couple that you know your audience uses, and focus most of your social media marketing on those networks.

Ten Mistakes Most Businesses Make on Social Media
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.