It seems as if everyone uses social media and as a business owner it makes perfect sense to use social media marketing to get the word out about your business, products and services. However you also need to understand that social media marketing has the potential to draw you in and become a major time waster and even worse still your customers can often see you doing this. If you want to ensure that social media is not controlling you at work, follow these tips.
Have a Plan of Action
If you fail to plan, you are going to waste an awful lot of time on social media so don’t do anything without a plan, as this will help ensure social media marketing will work well for your business.
Create a Social Media Publication Calendar
Plan your posts ahead of time and schedule posts in accordance with what you specifically want to promote, making sure all of your updates have a purpose. If you have a calendar with pre-written posts, you can easily schedule them to work to meet your business goal.
Avoid Time Sucker Activities
It’s way too easy to get suckered into yet another personality quiz or discussions about what one of your friends had for dinner, or perhaps you’ll get suckered into playing some sort of game or commenting on some cute picture or a million and one other things. It’s fine to do all of this, but do it after work is complete and you are on your own time clock.
Once you create a publication calendar that matches your promotions you can give the list of updates to someone else, your virtual assistance for example to schedule and monitor. However, don’t make that an excuse not to engage personally and share your opinion.
Take Time to Comment and Engage
Even if you outsource parts of your social media marketing, be sure to personally comment and engage your followers so that they know you are a real person to trust and know you.
Do More of What Works
If you do something that works, do more of it and less of what isn’t working for you. Monitor the metrics of everything that you do so that you are positive about what is working and what is not working, simple isn’t it?
Each Post Needs a Reason for Being
Don’t post something without a purpose. If you don’t know why you are posting it, don’t post it.
Don’t Forget Your Call to Action
Everything you do should have a CTA. Whether it is to share, follow, or click, ensure clarity about what you want your audience members to do. If they know what you want them to do, they’re more likely to do it.
Using social media correctly to market your business is an essential marketing technique today in the world of advertising and marketing. Social media marketing can be very effective and pretty inexpensive if you are careful not to waste time and effort on messing around and doing things that have no purpose.