I’ve solved businesses problems online for twenty years now, typically a business owner will come to me and say, my website is not generating any leads can you help, my website is not making sales or I’m giving up on my website as it doesn’t work and I’m thinking of using Facebook instead. Today I am going to discuss this last topic and also cover what you should be posting to Facebook.
Every single business needs to have a website, it needs to be mobile friendly and it should include a blog that has new content regularly added, it should incorporate advanced lead capture techniques, conversion testing and advanced sales technologies to help businesses achieve their goals. Many businesses are sold websites by snake oil salesmen that promise the earth but seldom deliver anything much, which is why approximately eighty percent of websites fail to generate any meaningful returns and this also explains why some business owners are looking at Facebook as an alternative.
If your website isn’t working for you and by that I mean it isn’t delivering measurable results don’t assume that websites don’t work, rather assume that your website wasn’t designed correctly and you’ve been sold something that just isn’t suitable for your needs. As to Facebook, this is a separate company that is constantly changing the rules… which means that your business is at their mercy should they change something. Recent changes such as only 10-20% of followers actually seeing the updates you post have actually taken the shine off of Facebook in my opinion, and although I believe businesses should still use it, there are other better social media channels better suited.
Here are five things you should continue to post to Facebook:
Links to Relevant Articles
Articles that pertain to community interests are a great way to provide information and keep people coming back to your page for more. For example, music producers may post a link to the latest concert in their town. A dentist might link to an article about the newest toothbrush on the market. Post informative articles to turn your page into a trusted resource for relevant information. You can also link to individual blog pages on your website that feature articles, I personally do this every day and this is a great way to direct traffic back to your site.
Videos are always fun and engaging content that people love, no matter where you put them. Consider posting YouTube videos from other video producers or upload your own videos on to Facebook. Try using free services like Screenr.com to quickly create screen cast videos that can easily be posted to your Facebook Page.
Regularly Posted Content / Series
Developing a regular series is a surefire to way to encourage fans to regularly visit your page and remain engaged in your brand and content. Consider doing a weekly question and answer show, or a regular series of posts featuring tips and tricks that pertain to your product. Asking questions either during videos or in other updates is a great way to increase comments and likes.
Polls or Questionnaires
Polls allow businesses to assess the interests of their fans and remain on top of current trends in their industry. Be sure to make polls fun and exciting by posting questions about current events or celebrities. Your questionnaires don’t always have to be about your brand or business but are effective when they are relevant to your product.
Audio posts are another type of dynamic content that can be posted to Fan Pages. Recording messages with free services like Talkaroo.com is easier than you might expect. Link back to your recordings on your website or blog for more traffic. You could even have your own weekly live podcast about industry related news or what is happening in your company. A great idea is to have some type of contest during the podcast for listeners. This will ensure that people listen to your show on a regular basis.
There are so many types of content to share on Facebook that it makes sense to use a mix of different media – text, video and audio. Used creatively, any business will benefit from constantly engaging fans and discovering their likes and dislikes. But do please remember Facebook is not a replacement for a business website, which you own and control.