Many business owners understand the importance of social media marketing, however they don’t understand the work involved, before embarking on any social media marketing campaign it helps to have a strong team behind you. You need competent staff to help with all aspects of your social media marketing campaigns, from creating the content you’ll share, to physically posting the content to meet your scheduled requirements, as well as developing marketing and engagement campaign ideas. But, if you don’t really understand the technology, how can you be sure you’re hiring the right team members?
The hardest part of the hiring process is actually prospecting for potential team members, you can of course do this in a number of ways. You can create a job description for each position you’re seeking to fill, that outlines the main duties, responsibilities of each as well as a list of daily tasks the team members will be responsible for, then simply allow people to apply for the position.
Alternatively, you can conduct a search for the right candidates by asking your colleagues, or by wading through profiles online to find someone you want to be part of your team. And don’t forget the tried and tested method of poaching someone from a rival company that is already doing a good job. It’s up to you how to proceed but once you have a few prospects and candidates, why not put them through a few paces to see how well they really know and understand social media, and how communicative they’ll be with you if they think you’re wrong about something.
After all, you want a vibrant team that isn’t self-contained. You want them to speak out and tell you something is crazy, won’t work, can be made better, and so forth. Unless of course you really do want little robots who just do what they’re told and if you do, you won’t have any real success online. In that case, move along and keep on doing what you’re doing. But, if you really want to staff your social media team well, keep reading.
Don’t Put Your Eggs All in One Basket
Don’t seek a wonder woman or superman to perform all the tasks that need to be done. Seek instead several people to handle various aspects of your social media marketing campaign even if this means hiring them on a part-time basis.
If you are particular active, you may want a separate person for each social media account. This accomplishes two goals. One, you aren’t tied down if you really don’t work well with your choice. It’s just one social media account; you can handle that until you find someone else. Secondly, you want someone who is an expert in that particular social media. There are so many things that can be done on each type of social media, that no one person can know them all.
Let Them Prove Their Worth
Ask them to use the social media that you are hiring them to handle to show you why you should hire them. If they are to be your Twitter expert, then they need to show you how great they are, and what an expert they are at utilizing Twitter to get attention.
The same applies with any other social media someone is claiming expertise on. They can show you Twitter growth reports based on a case study as an example of what they’ve done in the past that shows their worth, or they can do a publicity campaign to get people to vote for them for the job.
Choose a Great Company
If you don’t want to go through all that, or manage a team yourself, you can choose a social media marketing company that already has a team in place. Find two or three companies that you like, and openly let them know who you’re considering for the position and what your expectations are.
Ask them to explain to you how they’re the best company for the work in comparison to the other company. What do they offer that is so different? Let them point out how they can differentiate themselves from the competition, and pick from there.
One further thing, please make sure you speak to me, especially if you have a reasonable budget and want to do great things, I especially looking for companies wanting to capitalize on content marketing utilizing Twitter (mainly), Facebook, LinkedIn and Google+ … have a look at this typical Twitter report and then see what our competitors generate for you.
No matter how you choose or who you pick, individuals to make up a team, or a company such as ours that will be make your team, make sure they have a proven track record with companies in niches like yours and make sure they know what they are talking about, way too many so called social media experts know next to nothing.