LinkedIn is the world’s largest public accessible database of business professionals in the world and utilizing it to get more customers is essentially what LinkedIn is designed to do. Unfortunately you cannot just create any old profile if you actually complete one fully, disappear for extended periods and expect new customers to magically appear and come your way. Whereas what you need to do is create an awesome profile and actively seek to engage others, as LinkedIn is about building relationships.
Create an Awesome Profile
Don’t waste space within your LinkedIn profile, use every space offered to make the most of your profile. Include a professional image, along with your professional work history. Make your profile work for the jobs you want, not the jobs you have had already.
Use Bullets and Whitespace
It’s hard to read large blocks of text online without using bullets and whitespace to give the eye a break and even draw it in. Even in your LinkedIn profile summary section it’s important not to write a whole bunch of text all together, as people will simply not read it.
Include Examples of Your Work
LinkedIn offers you the ability to upload examples of your work that other social media websites do not. Even if you cannot include actual samples due to non-disclosure agreements, create some examples specifically for your portfolio that can be shared. People want to see what you can do, and you have an unprecedented opportunity to really impress them.
Most online professional social media platforms don’t offer such an organized means of sharing your work, allowing a lot of information to get lost. With LinkedIn you can easily add in video, some great examples to use are a video introduction, recorded presentations and speeches, and how-to videos. These will show your expertise in a way that resonates with your audience on LinkedIn.
Ask for Recommendations
LinkedIn offers an easy way to ask for recommendations. Make sure you take advantage of it but go a step further by personalizing your requests rather than sending a mass message that is the same to everyone. You’ll get a better response and they’ll appreciate your having taken the time to remind them about what you did, the results of what you did, and how you remember them.
Contribute Content to LinkedIn
You can become a LinkedIn publisher by clicking the little paperclip on the right side of the status bar. This enables you to create longer articles than a normal status update. Use this to contribute professional articles with images. Try not use it as a way to blog, but instead as a way to demonstrate your knowledge and expertise.
Share Important Industry Updates
Show your expertise by sharing important information about your industry from trusted sources. Make comments and share your opinion on what you share, to add to and start a discussion about the information that you’re sharing, even if you disagree with what you’re sharing, say so with evidence-based research as to why.
Engage with Other Members
When trying to build relationships and make connections, it’s imperative that you also contribute to other people’s conversations, questions, and messages. This will help you showcase your expertise but also your willingness to communicate with others, making you stand out from the pack and get noticed.
Find Out Who Looks at Your LinkedIn Profile
You can find out who has seen your profile and if they look like someone who needs the services that you provide. Be sure to send them an InMail, or if they have provided enough information, contact them outside of LinkedIn to see if they need the services or products you’re offering.
You really can find lots more customers on LinkedIn if you work at it. You can improve your professional image, develop your reputation as an expert, and win new customers using your LinkedIn profile.