LinkedIn is the world’s largest public accessible database of business professionals in the world and utilizing it to get more customers is essentially what LinkedIn is designed to do. Unfortunately you cannot just create any old profile if you actually complete one fully, disappear for extended periods and expect new customers to magically appear and come your way. Whereas what you need to do is create an awesome profile and actively seek to engage others, as LinkedIn is about building relationships.

Create an Awesome Profile

Don’t waste space within your LinkedIn profile, use every space offered to make the most of your profile. Include a professional image, along with your professional work history. Make your profile work for the jobs you want, not the jobs you have had already.

Use Bullets and Whitespace

It’s hard to read large blocks of text online without using bullets and whitespace to give the eye a break and even draw it in. Even in your LinkedIn profile summary section it’s important not to write a whole bunch of text all together, as people will simply not read it.

Include Examples of Your Work

LinkedIn offers you the ability to upload examples of your work that other social media websites do not. Even if you cannot include actual samples due to non-disclosure agreements, create some examples specifically for your portfolio that can be shared. People want to see what you can do, and you have an unprecedented opportunity to really impress them.

Add Video

Most online professional social media platforms don’t offer such an organized means of sharing your work, allowing a lot of information to get lost. With LinkedIn you can easily add in video, some great examples to use are a video introduction, recorded presentations and speeches, and how-to videos. These will show your expertise in a way that resonates with your audience on LinkedIn.

Ask for Recommendations

LinkedIn offers an easy way to ask for recommendations. Make sure you take advantage of it but go a step further by personalizing your requests rather than sending a mass message that is the same to everyone. You’ll get a better response and they’ll appreciate your having taken the time to remind them about what you did, the results of what you did, and how you remember them.

Contribute Content to LinkedIn

You can become a LinkedIn publisher by clicking the little paperclip on the right side of the status bar. This enables you to create longer articles than a normal status update. Use this to contribute professional articles with images. Try not use it as a way to blog, but instead as a way to demonstrate your knowledge and expertise.

Share Important Industry Updates

Show your expertise by sharing important information about your industry from trusted sources. Make comments and share your opinion on what you share, to add to and start a discussion about the information that you’re sharing, even if you disagree with what you’re sharing, say so with evidence-based research as to why.

Engage with Other Members

When trying to build relationships and make connections, it’s imperative that you also contribute to other people’s conversations, questions, and messages. This will help you showcase your expertise but also your willingness to communicate with others, making you stand out from the pack and get noticed.

Find Out Who Looks at Your LinkedIn Profile

You can find out who has seen your profile and if they look like someone who needs the services that you provide. Be sure to send them an InMail, or if they have provided enough information, contact them outside of LinkedIn to see if they need the services or products you’re offering.

You really can find lots more customers on LinkedIn if you work at it. You can improve your professional image, develop your reputation as an expert, and win new customers using your LinkedIn profile.

How to Get More Customers Using LinkedIn
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.