Word-of-mouth marketing is the most effective type of marketing that exists. That’s why having a goal of developing a viral social media marketing campaign is so important. It’s word-of-mouth marketing on fire. Once the momentum gets going, that fire will burn hotly, causing it to spread far and wide. The results of a successful viral marketing campaign can be amazing in terms of brand awareness and sales.

Make Videos and Use Images

Video and images are the best way to create a viral marketing campaign. Video works better because you can put so much more into a short video to make it worthy of becoming viral, while still maintaining your message and your brand information. Images can also work, but it’s imperative that you don’t forget branding.

Plan Out Your Message

Videos don’t become viral by accident. Well, some might, but mostly viral videos are carefully planned out. The makers wanted them to become viral and ensured that they had all the elements needed to be viral. You need to script your video or plan your infographic in a way that you know for sure that your audience will receive the message you wanted them to receive.

Know Your Audience’s Triggers

Creating a virtual marketing campaign requires that the maker understands their target audience. It’s important that you know what triggers them to make decisions. Is it wanting to be in the inner circle? Is it wanting to appear clever? What makes them tick, and what would make them share your viral social media marketing campaign? Use those factors in your videos and images for your viral marketing campaign to ensure that they will go viral.

Include a Call to Action

Every marketing message you make should always include a call to action, and your viral social media marketing campaign is no different. The people who watch your video or look at your infographic should know what you want them to do with it. Do you want them to share, to buy something, to understand something? What is the purpose of your video or the image? Don’t keep it a secret.

Keep It Simple Sweetie

Never forget the acronym KISS. You’ve seen it before; this is nothing new. But it’s super important that you remember that simplicity is the key to creating truly awesome viral marketing campaigns. Your content should be brilliant and high quality, but you don’t need a 10-minute video or a novel for a terrific infographic. Know your main points and focus on just two or three.

As you create the viral marketing message you want your audience to receive, it is important to remember the factors that pull in the viewer and make them want to share. Your images should be real, touch on a current event, speak to your audience in a manner that is relevant to their lives, and perhaps pull an emotional string or two in order to be successful. It really doesn’t matter what you sell; if you let your creativity flourish, you too can create a successful viral social media marketing campaign.

Creating Viral Social Media Marketing Campaigns 
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.