No matter what social media platform you use, you should spend the time required to craft the best possible profile that you can, this holds true on Pinterest and everywhere else. Try and craft it in a businesslike manner and focussed on your target audience, because even though you are promoting yourself and your business story, ultimately everything is about your customers and not you.
Business Profile Name
When choosing your Pinterest profile name, you may want to choose your actual business name, or you might want to use a keyword rich profile name. That decision is up to you and depends on how you intend to use your Pinterest account. If you do use your business name, you can include keyword descriptors in the description of the business.
A Great Description of Your Business
Using keywords that your audience might look up, describe your business and how you plan to use Pinterest in the business and solve your customers problems. Let your audience know why they might want to follow your boards and get to know you better.
Use A Great Pinterest Profile Picture
For your business account your profile picture can be your logo or a good picture of you. It depends on what type of business you have. If it’s a freelance business, a picture of you is a great idea, if your business is larger and there are more people employed, using your logo is a good idea.
Don’t forget to include your website URL and include some information about what they’ll find on your website if they visit it.
Other Social Media Accounts
Integrate your other social media account into your Pinterest profile by providing the URLs of them within your profile.
Descriptive Board Names
Start five to six different boards with descriptive keyword rich names that your target audience will understand and potentially search for.
Keyword Rich Description for Boards
Don’t forget to always fill out the description of every pinboard so that it will help your audience find them, when searching.
Utilize Appropriate Board Cover Photos
Always remember to select the right cover photo for your boards, resize it as instructed so that it shows the whole picture without the need to click on it.
Organize Your Boards
Remember that when people look at any account they see the top boards, so put your most important boards at the top. You might even want to rearrange them occasionally in order to be sure all your boards are seen.
If you get all of the information to put on your Pinterest business account ready prior to starting your account, you should be able to set this up in just a couple of hours. If you’ve already started an account, you can go back and change things. Even the name of your business if you chose poorly the first time.
To fill out your Pinterest account faster, put up at least five or six different categories of boards for your business account and keep it up dated on a regular basis if you want results. You can add to the boards, reorganize them, and other things to keep them up to date.