Google has updated its search algorithm. Now businesses that receive the highest social approval signals online will be assigned more value on Google. How many “Likes” your business receives on Facebook, how many “+1s” you have on Google+ and the number of times a link to your site has been shared on Twitter shows how useful your site content is and thus Google bots give your site a first priority. Put simply, social media influence involves garnering, nurturing and growing your social media network.

The object of building social media influence is to pass a message and to influence others to take action, to up your site traffic and finally drive sales. Below are simple strategies to build your influence:

Stay Relevant to your Network

Your social media network needs helpful information. As an expert in your niche, you need to provide your followers with solutions to some of the most common issues they face on a day to day basis. This is made possible by upping social media engagement; responding to comments and offering an expert opinion on every question that may be posed by a member of your network. By giving an expert opinion on every issue raised by your followers, you will be building their confidence in your expertise and in so doing, your social media group will be more engaged.

Satisfy the needs of your Followers

Being an influence on social media means that your followers look up to you to provide information and solutions to issues arising in your niche. It is up to you to understand the needs of your followers and select your content wisely. By so doing, you will have piqued the interest of your followers and built a stronger network.

Build Relationships

Building social relationships with leading social influencers in your niche helps enhance your reputation online. When your followers find that you are linking to industry leaders, they will have more interest in being part of your social media community. There are a number of ways to find leading influencers in your niche: you can use online tools, you can search for groups in your niche that have the highest following or you can publish quality content and let the industry leaders follow you.

Use Social Analytics to Devise Strategies

The only surefire way of pinpointing loopholes in your social media strategies is to use Social Analytics. Analytics help you tweak your strategies to get more out of social media. Social analytics help you find leading influencers in your niche and understand the behavior of your followers. This information can be used to devise strategies to win you social media influence.

Building Your Social Media Influence
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.