There is no argument that social media has taken the world by storm. It appears like individuals and businesses are affiliated to at least one social media site. Popular social networking sites include Facebook, Twitter, LinkedIn, Instagram, and many others. When utilized properly, social media can also help a business grow by reaching a wider audience. In fact, its suitability has led to what is termed as social media marketing (SMM). The following are some basics of using social media for businesses:

Social Media Is the Face of the Company

In its early days, social media was mainly used for socializing or interaction. However, it is first becoming the main resource where people turn to when they want to learn more about a company or its products. Rather than visiting the website many individuals will opt to use social media. A business should therefore ensure the social networking site is representative of the business as well as its goals. By looking at the profile image, heading, links, or description, a user should immediately get an idea about the business.

Create Real Content to Build Loyal Following

Social media is more than tweeting, re-tweeting, or sharing. It is also an avenue where people want to learn more about your business and whether you can be trusted. And the only way you are assured of genuine followers is by creating and posting real content. No rehashed content, don’t be too promotional, and give your followers content that adds value to their lives. You need to spend time looking and coming up with great content and also posting it regularly. This improves the interaction and keeps your followers engaged.

Build Relationship by Becoming More Social

Many businesses tend to forget that social media was originally designed to improve interaction and socialization. Instead, they concentrate more on promoting their products or providing content. It is important for a business to focus on expanding the network through building relationships. This is achieved by following others, responding to comments promptly, and sharing with other people outside your circle. Don’t hold back when it comes to reaching out to others who share similar opinions or interests. Join Twitter Lists, LinkedIn or Yahoo Groups, create Facebook accounts and update your profiles.

The above are some fundamentals of how a business can take advantage of social media. Many businesses are experiencing success simply by sticking to the basics; for instance, creating brand loyalty, advertising, using social integration in website links and SEO, and also using videos and images. By following the social media basics, you will not only expand your network and create loyal followers but your business will grow as well.

Basics of Using Social Media for Businesses
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

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Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

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