As business owners we’re always looking to give out businesses a boost and one of the best ways to do this is to check out your business competitors. Your competition, even if you business is as popular as Google, can give you a lot of insights into your audience and how you can improve and make your business even more popular and profitable. One of the easiest ways to do this nowadays is to analyze your competitions social media efforts, let’s see how.
Follow your Competitions Social Media Activities on All Social Media Platforms
Look and try to understand how they are using each social media platform to give information to their audience, how they engage them, and how they get more followers. Does it appear that they are using automation software?
Sign Up for your Competitions Email List
Email lists are a really good way to check out your competition and see how they’re using their email in conjunction with social media to market their products and services.
Read your Competitions Blog Often
Set up their blog on RSS feed so that you can keep track of the type of information they’re disseminating to their audience. Do they ask their audience to share blog posts? Do they make it easy to share? Are they having success doing this? What are they doing that you aren’t? Can you do it better?
What Do They Share Using Social Media?
What does their goal seem to be using social media? Do they try to lead you back to their email list, blog, website, other social media accounts, or something else?
How Do They Get People to Like or Follow Them?
Do your competitions social media marketing activities include offering incentives to their audience to like or follow them on multiple social media accounts? If so, are they giving new or the same information on each account?
How Often Do They Send Out Updates?
Track how often your competition sends out updates on each social media platform.
Track What Time Your Competition Sends Updates
What time is the most common time that your competition sends out updates on each social media platform?
What Is the Reaction of the Audience?
Is the audience engaging with your competition based on their updates? And how does the timing of each update affect this? Are your competition generating the best engagement due to updates being sent at the perfect time to reach their audience.
As you ask these questions, you will need to keep track of the answers. Some good ways to do this are:
- Create a Spreadsheet – Enter the information you collect into a spreadsheet in order to keep track of the questions you have about how each of your competition uses social media.
- Use Evernote – This is a great way to keep track of different things that you would like to try that your competition is doing. Make a note of it, and then put it into practice on your own.
- Write a Report – Taking each of your competition separately, write a report with the information so that you can easily look at it for future reference.
Tracking your competitions social media efforts and how well they are doing, as well as how your audience responds to the competition, will help you know what to do more of in your own social media marketing efforts and will often give you a competitive advantage.