Social Media

Which Content Works Best on Each Social Media Platform?

Each of the top social media platforms has certain preferences when it comes to content. This can make it difficult to cross-post to each platform. However, planning ahead can help you save time and effort as you create exactly the type of content required. The top platforms are in no particular order: Facebook Twitter Google+ Tumblr LinkedIn Pinterest Instagram YouTube Let’s look at each of these in turn. Facebook Facebook

Which Social Media Metrics Do You Need to Track?

When marketing on social media, it is important to track your metrics to determine which posts are doing best. This knowledge ensures that you can either create similar posts or reuse them at a future date as your network continues to grow. The location of the analytics will vary from network to network, but should all reflect the amount of followers and activity on your account and the degree of

How Often Should You Post on Each Social Media Platform?

Social media is an essential part of successful online marketing. Many marketers publish multiple posts per day across the top networks. However, is it possible for there to be too much of a good thing? The answer is that it depends on the network. With all social media accounts, your content is stacked in reverse chronological order, with the most recent at the top and older posts under it. When

Social Media: Engaging Customers at a Personal Level

Social media sites are handy tools for driving free traffic by trying to connect with prospective customers interested in your niche. Unfortunately, a lot of online marketers only try to promote their products on the networks, rather than engage with their customers on a personal level. But customer satisfaction, loyalty and retention are three of the pillars of a successful business. Creating personalized social media content that speaks to the

Getting Started with YouTube Live

YouTube Live is the a way to share your content with your target audience on the world’s most popular video-based site. Unfortunately, even many top marketers break out into a cold sweat at the idea of presenting live video. But the truth is that if you know how to film videos and have a YouTube channel set up, you can live stream easily on YouTube. Here’s how to get started.

How to Monetize Your Social Media Following

By now, every business should have some sort of presence on social media. But let’s face it, a social media presence isn’t what any business is really after. They are after a way to market their products and services. So the real secret to success, is in being able to monetize your social media following. After all, you’re in business to make money, not just publish content for free all

Social Media: A Great Way to Increase Customer Retention

In my experience an awful lot of digital marketers are using social media in order to extend the reach of their brand and build their lists. However, certain social networks can also be valuable tools for increasing customer retention. There are a number of ways to accomplish this. Why Is Customer Retention So Important? Studies have shown that 80% of most business’s revenue comes from just 20% of their customers.

Eight Strategies for Creating a Loyal Facebook Live Fan Base

Creating a loyal fanbase on Facebook is a must for anyone marketing online. With more than two billion unique users per month, Facebook is the number one social network for all except the youngest demographic, the 18- to 24-year-olds commonly referred to by marketers as “Generation Z.” But even 49% of Generation Z use Facebook. And more and more consumers of all ages are using video more and more often

Facebook News Feed Advertising versus Boosted Posts

Facebook is the most popular social media site in the world, with more than two billion monthly users. You can get free traffic from the site, or pay-per-click traffic at an affordable rate compared with Google AdWords. Therefore, it is worth taking the time and effort to master all of the marketing opportunities Facebook offers to even small online businesses with a small staff and tiny budget. One of the

Key Pieces of Information to Include on Your Facebook Business Page

Every business should have a presence on Facebook and that means a company page and not a personal one where you can friend people. It can be one of your best opportunities to market your business effectively. However, many business owners do not take the time or trouble to create a full profile. This could mean leaving money on the table. Visitors to your business page want to know who

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