LinkedIn is somewhat of anomaly when it comes to social networks because it is a social network organized around work, business and careers. This may not seem like a very exciting opportunity. However, studies have shown that one of the major industries that uses LinkedIn every day is the recruitment industry. If you want to raise your profile in your niche or industry and/or are actively searching for new job
Social Media Marketing sounds easy doesn’t it, post the odd article, image and update and watch all those audience members engage with you, if only it was that easy. Businesses want to generate the maximum visibility for each post and one of the most common questions is, “When is the best time to post?” The answer will be different for different social networks and even different audiences, and especially for
There are a number of ways to get discovered more easily using LinkedIn search. All you need to get started is a LinkedIn account and a verified email address. Your page can be a personal one if you wish to position yourself as an expert in your niche. It can also be a company page if you wish to create a corporate profile. In this case, you would need to
The professional social networking site LinkedIn has a community of more than half a billion people, with new people joining all the time and the best part is that everyone is interested in doing business. It one of the most trusted of all the social network platform due to its transparency. Unlike other networks, people can’t hide behind a cloak of anonymity and/or lies, it’s certainly a lot harder to
Facebook has over two billion users and is one of the best ways to grow your email marketing list, once you know what you are doing. Why Facebook? Facebook is the largest social network in the world, with nearly two billion regular users each month. It is also in the top five sites in the world, along with Google and YouTube. Facebook Marketing versus Email Marketing It is great to
Instagram is a very popular social media site that can help you market your business effectively. But did you know it can also be an ideal way to grow your email marketing list? Why Instagram? This is a hugely popular, visually based social network. It is now owned by Facebook, and they have big plans for it – making it an ideal opportunity to help you grow your business. Instagram
With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal. Set A Realistic Goal In order to create a clear call to action, you first have to set your goal for your ad. There are
There are a number of types of Facebook ad, but all of them have several things in common that can be defined as the ingredients of a successful Facebook ad. The three main types of Facebook ads are: Promoted pages Promoted posts An ad you have created from scratch There are four essential elements to each of these ads: image, headline, text and URL. 1. Image Your image should be
Facebook is the number one social media site in the world. It also has an extremely easy ad system that can help almost any small business start getting noticed on Facebook. Pay Per Click (PPC) Advertising Facebook advertising is PPC advertising. You only pay if someone clicks on your ad. This is very cost-effective compared to TV ads or ads in newspapers and magazines. Google AdWords is the largest PPC
Instagram is owned by Facebook, so those people in the know, are trying to grow a loyal Instagram audience. With more than 700 million active monthly users as of April 2017, this is a place to see and be seen. Having a larger Instagram following can mean more traffic for your site, subscribers for your email marketing list, and sales for your business. It is a great chance to build
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