Social Media

Ways to Invigorate Your Social Media Marketing

Social media marketing is one of the best ways to get the word out about your products and services. But, sometimes it’s easy to let the accounts go. If you start noticing your effectiveness waning on social media, the best thing you can do is find ways to invigorate your social media marketing by freshening up your social media accounts and marketing tactics. Audit Your Social Media Accounts The first

Getting the Most from Your Instagram Ads

Instagram ads are now administered through Facebook, offering an unprecedented opportunity to connect with your target audience, and at an affordable price per click as well. Here are nine ways to get the most from your Instagram ads. 1. Set a Goal Before you run any ad, decide on a goal. Do you want: Increased brand awareness? Subscribers? Sales? Your choice of goal will determine the content of your ad.

Using Instagram for Business Marketing

The four main goals of any online business are to generate sales, build its brand, generate traffic and grow its subscriber base. Instagram can be an ideal site for accomplishing all of these goals, provided that you match each marketing piece you create to one of these goals and give clear calls to action, and follow the basic “rules of the road” when it comes to using Instagram. Instagram is

Tips for Using Instagram Live Videos for Your Business

Instagram is such a popular platform for image/photo sharing that many marketers forget it is also a video-sharing platform. Instagram also recently added a live videos feature, which can help businesses connect with their target audience like never before. Instagram live video is a valuable channel for driving new followers and engagement. Your starting point will be setting your business goals for each video you create. 1. Set Your Goals

Does Instagram Work Better for Some Businesses Than Others?

Instagram can work for all businesses, but it can work better for some businesses than others. This is because it is a highly visual social marketing platform similar to Pinterest. So while it is true you can post a range of pictures to your Instagram account even if you are a service provider in order to help convey your brand and value proposition, eCommerce retailers who show off their product

Marketing with Instagram Stories

Instagram stories evolved in imitation of Snapchat’s stories, which allow businesses to engage their customers and prospects by creating a series of images in order to tell a story. Instagram Stories Revealed The important thing to remember about stories is they are not permanent. The images and videos stay on your feed for only 24 hours, then vanish. Each story you create should enhance your brand and make your value

How to Use Twitter to Discover and Attract New Leads

Generating business leads using Twitter is something every small business owner should be doing. With 328 million monthly Twitter users, your audience is there. You just need to find them and ensure that they find you. Post content that your audience likes, follow people who you think will like your content, and ask people to share your content. Poll Your Followers A great way to figure out what your audience

Should You Advertise on Social Media?

Advertising on social media platforms like Facebook, Instagram and Twitter is an effective way to increase followers, build your email list, and to engage with your audience more. You can almost reach out and touch your ideal audience with just a few clicks of the mouse. But first, you must get their attention, and one of the best ways to do that is to advertise on social media. It’s Inexpensive

How to Create Consistent YouTube Content

YouTube is an excellent place to build an audience and share information about your business. But, building an audience takes time and patience, as well as consistent, relevant, and useful content. Creating that type of content requires understanding who your target audience is and knowing what yours and their goals are, while also allowing for flexibility due to current news and trends. Know Your Target Audience Before you sit down


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