Social Media

Should You Outsource Your Social Media Marketing?

Lots of business owners decide to hire someone to manage their social media for them, they outsource their social media management for a number of reasons. Many consider it to be a chore that they would rather have handled by an outside expert. Many business people simply might not have the skills in house, and don’t want to add to their staff members to fulfill this role. However, speaking generally

The Benefit of Targeted Facebook Ads

Is it better to broadcast your ad to everyone or is it better to utilize targeted ads which give a greater return on investment. Look at it like this, if you advertise on the television and are selling baby diapers, it doesn’t matter how many advertising slots you purchase if someone doesn’t have a baby. If, on the other hand, someone indicates within one of their social media network that

Why Pay for Facebook Advertising?

Many new business owners don’t even consider the option of paying for advertising online, in many cases this is because they have a small budget. In other cases, it’s because they believe the hype that free traffic is easy to get and that it will be their main source of visitors to their website. However, while it is true that there are numerous methods for generating free traffic, it will

Does Advertising on Facebook – Social Media Make Sense?

I’m sure you would agree that in business if you want to sell something then you need to be where your potential customers are. Social media is the place everyone it seems now hangout at, especially Facebook. Advertising on social media therefore makes a lot of sense. However, social media advertising is different from search engine advertising such as Google AdWords or Bing Ads in a number of ways. Organic

Why Facebook Ads Work

Far to many business owners and digital marketers are still sitting on the fence as to whether or not they should utilize Facebook Advertisements (Ads). The simple answer is yes, of course you should be, otherwise you are missing out on a golden opportunity to market your business for cents per click on the most popular social media website in the world. Facebook has 1.8 billion users per month, which

How to Choose the Best Social Media Platform for Your Advertising Campaign

Deciding which social media platform to spend your advertising dollars with is easy, it’s the one where all of your potential customers hang out. Chances are it’s Facebook as everyone it seems uses Facebook, with over 1.8 billion users per month. This means that one person in every five that spends time using a smartphone is spending time on Facebook. Facebook has also recently acquired the popular photo-sharing site Instagram.

Tips for Engaging Prospects on Facebook

Like it or not, social media should be part of every businesses marketing plan, it’s come of age and looks like it will be part of everyones future, as well. If you have a company or business of any kind, then you probably already know that it is time to figure out the best way to market your business on social media sites such as Facebook. There are many ways

Ten Mistakes Most Businesses Make on Social Media

Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If you want to use social media positively, avoid making these business mistakes. Mixing Personal and Business Keep your personal and business accounts separate as much as you possibly can, this means that your personal Facebook page is for your own use, your

How to Optimize Your Social Media Campaigns

Using social media to market your products and services is an excellent way to generate more business and to become the go to guy in your industry.. The idea is to give your audience useful and valuable content to consume that teaches, informs and excites them enough to want to answer your call to action. Post on Days and Times Your Visitors Read and Interact Most Use analytics to determine

Social Media Is It a Time Trap?

Social media is most definitely here to stay, Twitter, Facebook, LinkedIn and a host of new social networking sites are on the rise. People want to be connected and the speed we’re moving in to stay connected is frightful at times, as I update this article (June 2017) Facebook has just broken 2 billion users… how can you keep up? But more importantly, are you being less productive than you

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