Social Media

Six Steps to Help Measure Your Social Media ROI

Social media marketing can be a highly effective way to ensure that your audience hears about your programs, products and offerings, after all we all seem to use social media. But, if you begin without any sort of plan, it will be hard to know whether what you’re doing works or doesn’t. Each time you decide to do anything on social media, you need to set a monetary or numerical

How to Use Social Media Monitoring

Knowing what is being said about you across the internet is a great way to help you add to and control the buzz. The way to know is with social media monitoring. Essentially, this means listening in about what others are saying so that you can use it in numerous ways. You can control buzz, increase buzz, and even change bad buzz into good buzz. Reporting Issues and Concerns Many

Hashtag Horrors

There’s no doubt that hashtags are a major player in viral marketing and when used correctly, they can help gain huge momentum for a marketing campaign. You don’t have to look much further than #SFBatkid – a cancer fighter whose participation in an exciting, pre-planned Batman vs. Villains event proved so captivating that even President Obama became involved. The result for Make-A-Wish foundation was a phenomenal 1,800 hits per second

Three Awesome Social Media Monitoring Tools

What makes a good monitoring tool depends on your goals. Do you want more traffic, to get people to sign up for something, have your customers call you, or do you want them to directly buy something? Your goals, how large your business is and other factors will inform which social media monitoring tools you want to use. These three are meant for small- to medium-sized businesses and offer those

What Makes a Social Media Strategy Successful?

Social media marketing is a very lucrative way to position yourself as an expert, get more leads, and convert more sales. But, you can really mess it up too by spamming, taking steps that are considered rude, and not paying attention to the rules of the road before you embark on the social media marketing journey. If you want to be successful with social media marketing, consider these points. Position

Top Five Social Media Marketing Tips

Social media marketing can be very lucrative, but you need to ensure that you’re doing all you can do to make it work. Today, there are many things you can do for free, but there are even more powerful solutions if you use a little bit of money to market yourself on social media. Social media is one of the most powerful ways to market your business, build a community

Some Pros and Cons of Offering Customer Support via Social Media

Today, customers expect service from multiple locations in multiple ways. Providing customer service via social media really is no longer a choice. If you have social media accounts for your business, you have no choice but to also answer questions, deal with issues, and do “customer service” communication on the platforms where you exist. Otherwise your customers will get frustrated with you for not answering their questions. There are both

Affiliate Marketing on Social Media

You really can improve your affiliate marketing business by using social media. Some people say you don’t even need your own website to become an affiliate marketer and in many ways, with the advent of social media this is true. Try using social media marketing in these ways to improve and boost your affiliate marketing business. Promote Quality Products and Services It’s imperative that you keep the trust of the

How to Turn Your Ideas into Weekly Webcasts That Draw Attention

Almost everyone seems to offer a webcasts, they have become very popular mainly due to the advent of the video-centric software that is available today. Webcasts can be live or on demand. You can do webcasts using software like Facebook Live,, and more. All you have to do is have an idea, and then perform that idea. Here are some tips on how to make your webcasts the


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