Social Media

Tips for Engaging Prospects on Facebook

Like it or not, social media should be part of every businesses marketing plan, it’s come of age and looks like it will be part of everyones future, as well. If you have a company or business of any kind, then you probably already know that it is time to figure out the best way to market your business on social media sites such as Facebook. There are many ways

Ten Mistakes Most Businesses Make on Social Media

Using social media correctly can be an important path to business success. Unfortunately, many business owners make serious mistakes that impact their business in a bad way. If you want to use social media positively, avoid making these business mistakes. Mixing Personal and Business Keep your personal and business accounts separate as much as you possibly can, this means that your personal Facebook page is for your own use, your

How to Optimize Your Social Media Campaigns

Using social media to market your products and services is an excellent way to generate more business and to become the go to guy in your industry.. The idea is to give your audience useful and valuable content to consume that teaches, informs and excites them enough to want to answer your call to action. Post on Days and Times Your Visitors Read and Interact Most Use analytics to determine

Social Media Marketing Tools for 2017

It’s possible to do it yourself or you might want to hire an expert marketing person (like me) to manage your social media marketing in 2016 and beyond, gone are the days when you could play at this and hope for success… nowadays being active within the correct social media platforms can help businesses become much more successful and customer centric. It’s all about engagement and finding out as much

Using Online Social Media Groups to Understand Your Customers

Social Media groups are great ways to learn more about your target audience. There are a lot of groups you can join on Facebook as well as LinkedIn. There is also a place called delphiforums.com that you can join to find your customers. Notice the Questions Asked In most groups that are established already, people will start asking questions. Often the same questions are asked over and over again. It

Top Ten Ways to Increase Your Social Media Reach

Increasing your social media reach is an important part of marketing your business. The wider your brand can be recognized, the more you can build trust and prove your authority in your niche. Stay Focused You’ve picked a niche; now you need to stay in it. It’s tempting to try to post all sorts of things but when someone signs up for notifications of your posts and see things that

Six Steps to Help Measure Your Social Media ROI

Social media marketing can be a highly effective way to ensure that your audience hears about your programs, products and offerings, after all we all seem to use social media. But, if you begin without any sort of plan, it will be hard to know whether what you’re doing works or doesn’t. Each time you decide to do anything on social media, you need to set a monetary or numerical

How to Use Social Media Monitoring

Knowing what is being said about you across the internet is a great way to help you add to and control the buzz. The way to know is with social media monitoring. Essentially, this means listening in about what others are saying so that you can use it in numerous ways. You can control buzz, increase buzz, and even change bad buzz into good buzz. Reporting Issues and Concerns Many

Hashtag Horrors

There’s no doubt that hashtags are a major player in viral marketing and when used correctly, they can help gain huge momentum for a marketing campaign. You don’t have to look much further than #SFBatkid – a cancer fighter whose participation in an exciting, pre-planned Batman vs. Villains event proved so captivating that even President Obama became involved. The result for Make-A-Wish foundation was a phenomenal 1,800 hits per second

Three Awesome Social Media Monitoring Tools

What makes a good monitoring tool depends on your goals. Do you want more traffic, to get people to sign up for something, have your customers call you, or do you want them to directly buy something? Your goals, how large your business is and other factors will inform which social media monitoring tools you want to use. These three are meant for small- to medium-sized businesses and offer those

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