Social Media

Tips for Using Instagram Live Videos for Your Business

Instagram is such a popular platform for image/photo sharing that many marketers forget it is also a video-sharing platform. Instagram also recently added a live videos feature, which can help businesses connect with their target audience like never before. Instagram live video is a valuable channel for driving new followers and engagement. Your starting point will be setting your business goals for each video you create. 1. Set Your Goals

Does Instagram Work Better for Some Businesses Than Others?

Instagram can work for all businesses, but it can work better for some businesses than others. This is because it is a highly visual social marketing platform similar to Pinterest. So while it is true you can post a range of pictures to your Instagram account even if you are a service provider in order to help convey your brand and value proposition, eCommerce retailers who show off their product

Marketing with Instagram Stories

Instagram stories evolved in imitation of Snapchat’s stories, which allow businesses to engage their customers and prospects by creating a series of images in order to tell a story. Instagram Stories Revealed The important thing to remember about stories is they are not permanent. The images and videos stay on your feed for only 24 hours, then vanish. Each story you create should enhance your brand and make your value

How to Use Twitter to Discover and Attract New Leads

Generating business leads using Twitter is something every small business owner should be doing. With 328 million monthly Twitter users, your audience is there. You just need to find them and ensure that they find you. Post content that your audience likes, follow people who you think will like your content, and ask people to share your content. Poll Your Followers A great way to figure out what your audience

Should You Advertise on Social Media?

Advertising on social media platforms like Facebook, Instagram and Twitter is an effective way to increase followers, build your email list, and to engage with your audience more. You can almost reach out and touch your ideal audience with just a few clicks of the mouse. But first, you must get their attention, and one of the best ways to do that is to advertise on social media. It’s Inexpensive

How to Create Consistent YouTube Content

YouTube is an excellent place to build an audience and share information about your business. But, building an audience takes time and patience, as well as consistent, relevant, and useful content. Creating that type of content requires understanding who your target audience is and knowing what yours and their goals are, while also allowing for flexibility due to current news and trends. Know Your Target Audience Before you sit down

Ideas to Get More Engagement on Your Facebook Page

Your Facebook page is a great addition to your website and your email list to help you with marketing, do please note that it doesn’t replace these, it complements them. The point of having an active Facebook page is so that you can engage more with your audience, but also so that you can move them to your email list. To accomplish both, here are a few ideas that will

Social Media Marketing Trends for 2018

Social media is booming, and judging by the number of people that seem to constantly be on Facebook, it’s showing no signs of slowing down. This means social media marketing offers even more opportunities for the savvy marketer willing to spot trends and adjust their marketing campaigns to make the most of them. Facebook Facebook will continue to be the largest online social network. Their new focus is on: Memes

How to Find Great Content for Your Social Media Posts

To successfully engage your audience on social media, you need a constant stream of great content. This is content that’s useful, valuable, and fun for your audience. One challenge businesses face is how to keep that stream flowing. Creating vs. Curating Content Businesses don’t create all their own original content on social media. In addition to creating content, they also curate content. This means finding articles, videos, and other types


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