To develop any type of marketing strategy, the first thing you need to know is who your customer is. Today, customer-centric marketing strategies that focus on your customer of one is what works best. That includes your mobile marketing strategy.

Optimize Landing Pages for Mobile

If you’re going to use mobile marketing, it’s imperative that any landing page a mobile user goes to really works with the mobile device. If they click on it and they can’t read it, or they can’t check out, there is no point at all in delivering the messages to them.

Know Who Your Audience Is

Anytime you do anything, whether it’s marketing or creating a product, knowing exactly who your audience is (what they want, their fears, their problems, and who they are) will help you do it right.

Create Effective CTAs

When you know who your audience is and how they think, you’ll be able to create amazing calls to action that really get results. Think outside of the “buy now” or “download now” framework to get your audience to act on your CTAs. Some ideas might be, “Yes, I want my free information” or, “Please give me my free book now.”

Ensure Your CTAs Work on Mobile

The CTA button, the landing page, the checkout process… all need to work on mobile. You don’t want to make the mistake of doing all that work without it all working properly.

Use the Right Technology

There is a lot of technology that can help make it easier. This includes email marketing software that works on mobile, landing page software that is responsive, and SMS and MMS technology that allows you to engage with your customers in an interactive way.

Ensure Your Email Is Optimized for Mobile

Use shorter subject lines, the right preview text, and shorter messages with the right size CTA buttons that work best on the type of mobile most of your audience uses.

Build Awareness

Use social media, email marketing, blogging, paid ads and other methods to build awareness among your audience about your offerings. When you create content that your audience wants to see, it will build awareness and promote it to them where they are.

Collect Information

When you get the opportunity, collect the information that you need to use SSM and MMS with your audience, which is their mobile phone numbers. You can start by collecting an email address, then you can lead to collecting mobile numbers. Incentivize them with free gifts, coupons, and more.

Mobile marketing is a very effective form of marketing that is becoming more effective by the day. As more people use their mobile devices almost exclusively to browse the internet, use social media, and check their email, it becomes more important to create a mobile marketing strategy that really gets results.

Your Mobile Marketing Strategy
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.