Take a moment to think about the average sales transaction. Think about each of the elements that lead up to the transaction. Think about how these elements interact with each other like links in a chain. Now, ask yourself a question. Which one of these elements is the most important?

It can be argued, with some validity, that all of the elements in the average sales transaction are equally important. Creative product solutions equal customers. Customers, in turn, equal sales. Sales, of course, equal profit. Profit means that another round of sales transactions is possible.

Yet, if we look at the matter closely, what would happen if there were no customers. Without customers the entire cycle of sales transactions would grind to a halt. Customers, it appears, are a key link in the chain of the transaction.

If we accept this as true, that customers are key, then the leads that generate new customers assume an even greater importance. Without leads there are no customers and, as a result, no sale and no profits. Leads, it would appear are the most important of all the elements in the average sales transaction. So, where do these all important leads come from?

Leads can be generated in a number of ways. Usually, they are generated through traditional marketing techniques, such as advertising. A business buys television, radio or print advertising that informs a segment of the general public about the business, as well as any specials or sales the business is currently offering. The segment of the public that is being solicited did not previously express any interest in the business and did not ask for the information contained in the ad. These unsolicited offers are sometimes referred to as outbound marketing.

Leads can also be generated through the use of content. Content can be anything informational or helpful and can take the form of a blog post or an online video. Members of the public who are already interested in the information contained in this content find it online through a search. If they find the content helpful and desire further information, they can receive this additional content in exchange for contact information, usually an email address.

This contact information becomes the basis for new leads to be used by the business in question. The members of the public who desired additional information obviously want to receive it. These solicited offers are sometimes referred to as inbound marketing.

You Can’t Close a Sale if You Don’t Have Any Leads
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.