Let’s face it almost everyone now searches online (over 90%) before buying anything worthwhile, and did you know that approximately 40 percent of searches actually result in offline purchases locally. You need to think about these facts for a moment because they are extremely important if you are a business owner. It doesn’t matter what kind of business you have, were you market your products or services, you can benefit from online marketing.
With online marketing you can:
Control the Buzz
Whether you like it or not, people are talking about you, if you’re not online monitoring the buzz about your business, you won’t be able to know how to control it or even if people are saying good or bad things about your business. You can easily control the buzz by providing a continuous stream of positive information about your business via your website, blog, social media and other methods as this overwhelms any negative buzz about you.
Expand Your Market
Once you are actively engaged in online marketing, provided you can physically deliver or deliver your products digitally, you can expand your market across the country and even across the borders. Your market is now as large as you want it to be, even international.
Get the Word Out about Your Business
People don’t know about your business if you don’t tell them about it and since everyone searches online with many people not even owning a phone book let alone using one. You can get the word out about your business a lot easier with an online presence that is marketed correctly.
Once you have a good and properly setup online infrastructure, you can start to market your business. All you need to get started is a blog on your website and a Twitter account, this allows you to easily market to all those people on Twitter. The added benefit of a blog is that provided it’s updated regularly and it should be, you’ll soon be known near and far.
Search engines were developed to allow people to search for and find the most relevant content about a particular search phrase. Think of a blog as continually feeding the search engines new and relevant content and the search engines rewarding the blog owner as a result of all that quality content.
Do Business 24/7 Online
Unlike a bricks and mortar store, your online presence is open 24/7. You can collect orders and make money while you’re sleeping, at your child’s soccer game, or while you’re on the golf course. Being online is like having a 24-hour store open and ready for business even if your business is a service business as those inquiries can still come in, and many customer service tasks can be automated online.
Get Started Fast
It’s not hard to get started; you simply need to make a presence on social media, create some sort of website with a blog, I’d suggest you seriously consider using WordPress and once you’re set simply start promoting your online presence.
Who am I kidding? Most website designers in my opinion fail to set websites up correctly, this results in search engines not finding them and indexing them properly and anyone with such a website is working with a handicap. If many so called website designers get it wrong, what chance has a business owner got of getting it right… slim to none. Please remember the purpose of a website is not to look good, it’s to actually work and deliver results … it’s this last part almost all websites fall down on. Contact me if you need help …
By using the right geographical keywords, tools and techniques, you can target your specific local area. Sign up on local review websites; ensure that your location is mentioned on all your social media platforms and on websites, so that when someone searches for your business on their smartphone they will find it.
Stop Your Competitors from Winning
Having a website, that sits in a hosting account and that should magically appear on the front page of the search engines, that should generate leads and that should well, you get the idea … this is not online marketing and you can guarantee that at least one of your competitors is actually marketing online. If they are and you’re not, it follows that eventually whatever traffic you have to your website will drop off along with the sales that follow as your competitors attract more and more visitors to their website with their online marketing activities.
If you’re not marketing online, you can be sure that your competitors are doing it. If they are and you’re not, it won’t be long before you notice a huge difference in your own traffic and sales. Start marketing online to stop your competitors from beating you with innovative marketing techniques.
You can market online without having a lot of knowledge, but you can also hire a professional like myself to help you. Before hiring any service, ensure that they really do understand online marketing before you hire them. Most marketing companies that place their focus on online marketing usually use online exclusively because it works so well and because they can demonstrate and fine tune their skills, constantly as the world of online marketing constantly changes.