When you are driving to somewhere new and are unsure of the way, chances are you’ll use a map or a GPS system to guide you on your journey. Yet as a business owner, chances are you don’t have a marketing plan to guide you and yet you still expect to market your business and turn a profit at the end of the day.

A marketing plan is actually part of a business plan; it helps guide you on how you’ll get the word out about your business to your target audience. A marketing plan doesn’t have to be large, in fact all you do need to write out something to help you with marketing, because anything that helps is a positive isn’t it? Remember with a marketing plan you can actually plan for success instead of hoping for success.

Helps You Complete Market Research

It’s imperative that you learn about the market you’re doing business operates within. You need to know about all aspects of the business, the competition, and your target audience.

Helps You Determine Competition

Who are your competitors, who are your biggest threat and how do they operate, is just as important as what types of products or services they promote. It’s obviously not going to be exactly like your business, so learning all you can about them helps you differentiate yourself and your products from theirs in the eyes of your audience.

Helps Plan Marketing Strategies

One of the most important parts of the marketing plan is the strategies you will use to get the word out about your business to your target audience. Will you use a website, blogs, content marketing, brochures, online ads, offline ads, or something different? What type of results do you believe you’ll get for each of these?

Helps You Create a Budget

When you learn more about your market and what it takes to secure a customer, you can make a budget that is realistic to help you secure more customers and increase revenue.

Helps You Set Goals

Without knowing a lot of information about your target audience, products, services and budget, it will be hard to set realistic goals. But while creating the marketing plan you’ll determine this all this information.

Helps You Evaluate the Marketing Plan and Results

One part of a marketing plan that is continuous, even after it’s put down in black and white, is the fact that periodically you need to evaluate where you are. What type of results are you getting, and are they what you expected? Can you change anything to make it better?

Helps You Determine Your Strengths, Weaknesses, Opportunities and Threats

When you create a marketing plan, you are also doing research that helps you conduct what is called a SWOT analysis. This will help you get a 360 view of your business and the things that can affect your business, for good or bad.

Helps You Make Smarter Better Decisions

All of this information combined will help you make better decisions about your business. The decisions you make will save you money, improve marketing and increase revenue.

The marketing plan is one of the most important parts of your overall business plan. It helps you determine how you’ll get the word out about your offerings so that you can increase revenue and have a much more successful business.

Why You Need a Marketing Plan for Your Business
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.