Everyone knows that according to video marketing experts that video is a must have for today’s websites, however as with most marketing it’s hard to separate fact from fiction so let’s start this article on why video marketing is so important with some solid hard facts.
YouTube is the world’s largest online video repository, it’s owned by Google and all we have to do to find out the current state of online video marketing is to look at their statistics.
YouTube Visitor Statistics That Prove Why Video Marketing Is So Important
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
- 100 hours of video are uploaded to YouTube every minute
- 80% of YouTube traffic comes from outside the US
- YouTube is localized in 61 countries and across 61 languages
- According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
This is very significant because video is a very powerful medium in which to tell the story of your brand. Companies have been using video marketing longer than YouTube has been around, in the form of TV advertisements. It’s therefore important to consider using video as part of your content marketing mix. Here are eight reasons why video marketing is so important.
Link: YouTube stats
Video Is Extremely Popular
On any given day there are 4 billion YouTube views. This constitutes a very powerful, though crowded venue that you need to be using to market your business, spread brand awareness and set out your stall.
YouTube Isn’t the Only Game
There are numerous other up-and-coming video hosting and sharing channels like Vine, Google and Vimeo, but none of them have the power of YouTube. Thankfully, you can place your videos on many different services without worrying about duplicate content. Just change the text descriptions and tags a bit and you can be seen everywhere.
The Technology is here
With the advent of streaming capable smartphones and tablets video, viewing is only going to become more prevalent as time moves forward. This means that you need to find a way to take part in developing and publishing videos for marketing your business. You simply cannot afford to miss out and remember no one is expecting professional quality videos in fact in my opinion many more people prefer videos that companies produce in-house as they are more believable.
Video Is Second Only to Text
According to eMarketer, video and text-based content are the most common forms of marketing today, but videos are shared more frequently than plain text-based content. While textual content still shares the lead in popularity, it is declining but will never totally go away and will in my opinion always lead video, but video is going to take off and be more popular than ever over the next year or so, so much so that you cannot ignore it.
You Can Say More in Less Time
You’ve likely heard the saying that a picture is worth 1000 words, right? Well, video is worth even more than that. You can say so much more in a short three to five minute video than you can say in a 500 to 1500 word article.
Video Is Easy to Understand
You can also make it more understandable with visual elements that help the viewer understand more. Because of that, and the small amount of technology you need to make truly good videos, you would be crazy not to start taking advantage of this method of marketing as soon as possible.
It’s Easy to Get Started
If you’re nervous about getting started, begin with something that doesn’t require you to be in front of the camera. Instead, start with asking your current clients via a contest to submit testimonials on YouTube. They should talk about what they love about you, your products and/or services and recommend you via their video. You can offer a prize to the most liked video which will be voted on by likes and shares via the YouTube community.
People Love Videos
The truth is that people simply love watching videos. They are fun, and videos get results. If you want great marketing results, start adding video to your content mix on a regular basis and watch what happens. You shouldn’t make it all video all the time, but video should definitely be in your content mix.
Today, almost anyone can create a YouTube video that is just as effective as any TV advertisement, maybe better since most videos that small business owners create are more informative than advertorial. People love information over being sold to that’s why content marketing of any description is the way forward for every business and it’s also why video marketing is so important.