Businesses develop new products all of the time, yet many fail to successfully launch new products because they leave the launch details till the last minute. Launching a product doesn’t start on the day of the product launch, it starts weeks and months in advance, building up to the day of the launch. You should aim for starting eight to twelve weeks prior to the date you’ve chosen for your product launch and you’ll have a much more successful product launch.

Invite Influencers Early

Send anyone who can influence your target audience review copies or partial review copies and information about the product you are about to launch. Ask them if they can talk about it, announce it to their lists or do a review of the product.

Seed Your Social Networks

Every now and then you should mention the exiting new product that you’re creating. Getting your audience involved in some way helps, too, such as asking them, to pick names of products and even suggest prices.

Seed Your Blog

Just like your social media channels, you want to tease your audience with mentions of the new product that is coming soon, build some anticipation and interest.

Submit Press Releases

When you have any event related to your new product launch, send out a press release and include a media kit, to make journalists jobs easier.

Create Sneak Peak Videos

At some point during product creation, the bones of the product are good enough to offer some sneak peeks via video to your audience to get them super excited. If you show excitement, they will too.

Create Interesting Infographics

If your product is solving a problem, make infographics that depict the problems to get your audience aware of these problems and salivating for the solution to their problems.

Plan a Product Launch Event

A great way to launch the product is with a series of webinars with limited entry. Get your affiliates or joint venture marketing partners involved in having branded webinars to talk about and give early, limited access to your product.

Create Bonuses

Early purchases by early adopters often include bonuses and discounts that no one else will get. It’s a great way to entice people to buy your product early on and to build momentum.

Aside from creating the product, you have to plan and organize all the events surrounding the product. These activities can take some time to create, and it’s always better to build up to the big launch date. To start, choose a launch date based on how long you think it’ll take you to create and finalize your product, give yourself a little extra time for any unforeseen circumstances. Next, organize the creation of all the content, reviews, webinars and bonus products that will accompany your product launch.

Move through your calendar, creating the dates that each item must be finalized. Some things will be done simultaneously but others have to be done in a particular order. You’ll need to organize all the parties involved including your vendors, affiliates, and reviewers. What’s more, things don’t end with the launch date. Keep producing more content about your following your product launch.


Running a Successful Product Launch Campaign
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