You may have read that email marketing is dying. Guess what – it’s not true. According to Email Marketing Is Not Dead (, there are many stats that prove their point. They collect stats about email marketing and they’re quite interesting. Let’s look at a few.

People Prefer Email for Communication with Businesses

This is a huge one. When you realize that people prefer to email with you than talk to you, or talk to you on social media, then you’ll know how important it is to maintain email marketing connections.

You Own Your List

Even if people don’t check email as often as they should, they actually do, but on their mobile. So if you’re not getting traction, ensure your email and website are mobile friendly.

B2B Email Marketing Rocks

If you’re promoting to businesses and business owners then you’re in luck, because 55% more sales are attributed to email marketing messages and email communication.

Client Acquisition

Email is 40 times better at converting a prospect into a customer than social media. This is enough for most people to realize that they need to build their email lists and market to their customers via email.

ROI Is Amazing

When done right, email marketing has an amazing ROI – usually about 24 times of cost. So if you spend a dollar on email marketing, chances are you’ll get 24 dollars back for your efforts.

The Young Still Use Email

One argument against email of late is that millennials don’t use email. This is false. Email usage has stayed the same. Pretty much every site, bank, and bill asks for an email address and uses email to communicate with everyone. If anything, millennials don’t like paper mail, but they do like email and they keep it right near them with their expensive mobile devices.

Social Media Is an Addition Not a Replacement

When you realize that you don’t own social media networks, or your followers, and that anything can happen, you realize how important email addresses are. Use the new ways to connect to your audience, but never let go of email – at least not yet.

Your Competitors Are Doing It

This is one of the most important things to remember. Your competition is using email, and they’re using it successfully. It may seem like a lot of work to build your list and create email series, and do email marketing correctly. However, it’s more effective than social, and that’s a fact, or larger companies would stop doing it. In fact, even spammers would stop using email if their campaigns did not work.

If you want to be successful online, you don’t have to use email. But, if you want to maintain a long-term business and be successful long term no matter what happens to the free services of social media, then you’ll work hard to build your email list. And as you do it and start marketing to it, you’ll soon discover the power of email marketing and why it’s still important.

Why Email Marketing Is Still Important
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.