There are a number of things to look for when it comes to hiring a marketing team. Your first step is to decide which marketing activities you wish them to perform, so you can ensure they are the best fit for the job.

The Job Description

Write a detailed job description. Include ways that you can measure their performance and success. A good example for an email marketer might be to get 100 new subscribers per month. For a Facebook specialist, it might be to get a certain number of likes, comments and shares.

Their Resume

Expect all resumes to be inflated. Look for keywords within their resume, such as “email marketing” or “Facebook,” to ensure they have the right skills. Experience is one of the most important criteria for hiring someone, though it is by no means the only one.

Their Freelance Profile

Carefully read their freelance profiles at Fiverr.com and Upwork.com. Again, look for keywords to ensure they are a good match.

Their Reviews

The top freelance sites allow customers to post reviews about the work the freelancer has done for them. Read these carefully to see if the person sounds as if they will be reliable and a good fit for working with you.

Personality Tests

A lot of hiring managers have started requiring personality tests in order to determine whether or not a person would fit well into the company culture. One of the most popular tests is the Myers-Briggs test. You can take it online in a few minutes. Candidates are then categorized as one of 16 personality types. Each of those personality types has certain pros and cons. Some are common, and others are quite rare. The rare ones might be the exceptional candidates you are looking for.

Link to test – https://www.16personalities.com/free-personality-test

Their Online Presence

Around 80% of all hiring managers Google prospective candidates to see what they will find. In terms of marketing, if they are not doing a good job of putting themselves out there, they’re probably not going to be that effective in promoting your business. Check LinkedIn and Facebook. If anything raises any red flags, look for another candidate.

Freelancing

One of the best ways to tell if a person will be a good fit for your marketing team is to assign them a couple of freelance projects so they will work for you on a trial basis, and you will be able to determine just how reliable and skilled they really are.

Your Goals, Their Skills

It’s important to set clear marketing goals on a regular basis so you have something to aim for and can measure your success. These goals will also help you prioritize who you need to bring on the team.

If you want to create a really robust business page on Facebook, for example, complete with customized artwork, you will then search Fiverr, Upwork and other freelance sites for people who specialize in this aspect of Facebook. Once your account is set up, then you might wish to hire another person to keep your account up to date and focus on getting you likes, shares and comments.

Cultural and Knowledge Fit

Every company has their own culture, or attitudes and ways of doing things. It’s important to hire someone who is not going to cause friction or who is a lone wolf who will insist on doing things their own way all the time. Life is too short to deal with unreasonable people, and time is money. The whole point of hiring people for your marketing team is to take your business to the next level and make more money.

In terms of knowledge, some people specialize in certain topics or niches, such as health or finance. If you want to create an alternative medicine site to sell supplements, for example, it’s probably best to hire someone who has experience in writing health content.

Use these tips to help you find your perfect team to take you forward and achieve your goals.

What to Look For When Choosing Your Marketing Team
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.