Your value proposition (VP) is something about your service or product, such as an innovation or feature, that makes your brand, company, product or service attractive to buyers. You need to be able to identify your VP (which is also called a Unique Selling Point or USP), and you need to be able to tell others about it.

Differentiate Offers from Competitors

You’ll need to study your competitors so that you can figure out where you fit in. Where you fit in will help determine your VP, which will also differentiate you from your competitors. Study how they service the audience and find out where you can fill in the gaps. The gaps are where you will shine and stand out to your audience the most.

Know What Your Audience Needs

Study your audience thoroughly so that you can answer what makes them tick. You’ll need enough information to identify exactly who they are, and exactly what they need. Know their pain points and exactly how you solve them. That way when someone asks you what you do, you can answer with a solution.

Know the Answer to These Questions

  • Why should my audience buy from me instead of my competition?
  • How does my product solve my customers problems?
  • What benefits will my customers get from my product?

If you can answer these questions in as few words as possible (no more than one sentence), in a way that explains it to your audience (and to your team), then you have the start of your value proposition.

Write for Your Audience

Your answer should be directed 100 percent to your ideal audience. Remember that it’s about them and not about you. It’s also for real people and not search engines. You can, of course, include keywords if it fits, but in all honesty, focus more on getting the message to your audience in the sentence.

Use the Right Language

Write in the same way that your customers would. Use the words that your customers would. Your value proposition is not for anyone else but them. It’s how you’ll explain to them what you’ll do for them and why they should pick you.

Not a Slogan or Catch Phrase

Some people get mixed up about their VP. A VP is not a slogan or a catchphrase. It’s also not a positioning statement, although a positioning statement is part of your VP. To get your VP right, you’ll need to understand all the parts of it.

Your VP includes a headline, sub-headline, two or three sentences, and three or so bullet points, as well as the visual images you choose that help your audience get the full message. Remember that an image can relay more information than words in many cases.

What Is Your Value Proposition?
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.