There are a numerous ways to offer value and increase engagement when it comes to marketing your small business online, to your target audience. Audience engagement engenders brand recognition, reach and loyalty. It also fosters a community spirit, it shows that you’re not just interested in selling them stuff, but in building a real relationship with them and creating a meaningful conversation and connection.

Here are ten ways to offer value and increase engagement.

Create Great Content

All marketing online starts with some form of content, whether it is an article one your blog or a post on your Facebook or LinkedIn page. Create the kind of content you know from experience, the people in your niche are looking for and you should get comments, likes and shares.

Turn On Commenting at Your Blog

Allow site visitors to comment on your content. In WordPress, adjust this in the Settings=>General and =>Discussions tabs. Moderate the comments to avoid spam and install a spam plugin to automatically remove most spam, making it a pretty simple task to manage.

Make It Easy to Find Your Content

When you post a great piece of content at your blog, tell people about it. Email your list, post a link at your social networks, and more.

Make It Easy to Connect to You on Social Media

At your site, be sure to show all the social network accounts they can find you at. Encourage them to come and join in with the conversation on you social media accounts. You want to encourage engagement within all your online channels.

Make It Easy to Share Your Content

There are a number of plugins and tools you can add to your blog or website which will allow your visitors to share content easily, with just a couple of clicks. They can email to others, share on Facebook, and so on.

Create an “Authority” Site

Don’t just think about creating a blog. Try to plan an authority site related to your niche – one that creates the impression you’re in the know and worth paying attention to.

Create a Wide Variety of Content to Interact With

Content these days has to be interesting, entertaining, and varied. People have content-consumption preferences. They also have different learning styles, with about 70% of all people being visual learners who would get more out of a video, image or infographic than they would out of a long article. Types of content to create for your site, and share at popular sites, would be:

  • Articles
  • Videos (share on YouTube)
  • Podcasts (share on SoundCloud)
  • PowerPoint decks (share on
  • Memes
  • Infographics
  • Checklists
  • Quizzes

Start Your Own Discussion Board or Forum

A discussion board or forum about your niche can also help you position your site or blog as a destination site no one interested in that niche will want to miss.

Crowdsource Your Content

Those who participate will be happy to promote their own contributions. You also get the benefit of not having to crank out so much content yourself all the time.

Offer Exclusive Content

Plugins like BizPanda and software like Traffic Zombie offer access to exclusive content if your prospective customer takes a certain action. Set the terms and create the “prize” and see how much engagement you can get.

Ways to Offer Value and Increase Engagement
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.