Most businesses are on a budget when they start up. It’s important to know how to market using a budget but it’s also important to ensure that you set a budget that is realistic for what you want to achieve. After all, marketing is an investment in your business and not one that should be cut when you need more sales. In fact, once you perfect marketing, you should increase marketing to get more business, not decrease it.

You Must Have a Website

Social media pages and profiles do not replace a website, in fact a website complements and acts as a focus point for all of your online activities. A website doesn’t have to cost the earth, in fact many of the solutions I offer are easily within reach of all business owners and remember a website should help your sales and marketing activities along with customer retentions, etc. Contact me if you need help.

Content Is Still King

How we publish content has changed a lot over the years, but content is still king. Content needs to be relevant and useful. It must provide value to the user in a way that they can perceive. Content must be posted on an ongoing basis and have a purpose and a goal in mind, while speaking directly to the laser-focused audience of one. Plus, content can be in many different forms today, from text to voice to video and everything in between. The more types, the better.

Email Marketing Is Still Effective

Like a website, having an email list is an imperative and is not going anywhere anytime soon. Email marketing is still offering an amazing return on investment when conducted using data and research to perfect the marketing efforts using a plan.

Social Media Marketing Is a Great Addition

Social media marketing is something you want to participate in, but remember that any social network can be here today and gone tomorrow. All content should originate on your website and then be promoted out from there to other networks.

Webinar Marketing Is Effective

One effective newer technology is webinars. Hosting webinars, speaking at webinars, and other types of live online events are great ways to build your brand, establish authority, and ultimately build your email list – better than gated content because people are used to the idea that you must register for a webinar.

Get Seen and Be Heard

You should be where your audience is. If they read a certain industry publication, blog, or social media group, you should be there offering support, advice, and commentary (if not running the show). The more people see your name or your business name, the more they are going to trust you.

Publishing Books Is Effective Too

If you really want to be considered an authority on your topic, a tried-and-true method is to write a book and then promote the book and yourself as an author. Today you can do this by self-publishing easily and free on Kindle and CreateSpace. But, if you do have a great idea, don’t discount trying to get a traditional publisher too.

Using Data to Discover What Works Is Best

The most important aspect of all types of marketing is to use technology to collect the data from your efforts so that you can study it. You want to do what works best for every avenue based on the numbers, not on your assumptions.

Marketing your new business on a budget can be challenging. But, since marketing is an investment that provides a return on investment rather than a true expense, as you perfect any marketing plan you can invest more as time moves forward. When you use data to do more of what works and less of what is not working, you will cut wasted expenditures and create a snowball effect for your marketing plans that works wonders.

Ways to Market Your New Business on a Budget
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.