If you’ve decided that you do want to JV with others, you’ll need to be ready to attract the best partners you can. You can be ready for them before you even come up with an idea. Let’s look at some ways to get ready so you can attract the most successful JV partners.
Plan the Topic Out in Advance
If you already have an idea of what you want to do, go ahead and plan it out in advance. That way when you invite people to JV with you on the project, it’s all done. All they have to do is their part, which you spell out for them in advance.
Develop an Excellent Reputation
Your reputation matters. Ensure that you have a great reputation already for your solo work. And if you’ve ever JV’d with anyone before, make sure that you have mention of that on your website and in your portfolio, including examples and testimonials. This is going to make anyone who is considering working with you want to work with you more.
Make It Easy for Them
For example, if you want to do a big bundle sale with a lot of partners, go ahead and set up the niche topic idea, as well as the website. Set up forms so that all they do is fill out the online form to submit their product. Set up content for them to cut and paste to share with their audience, and be clear on the criteria so that you don’t have to reject too many people. People are more likely to participate if it’s easy.
Show Them What’s in It for Them
You’ll need to spell out for them why they should participate. Give numbers. If you’ve ever done this before, it will help if you break down the numbers from the last event you did with JV partners so that they know what is possible. When they see that it’s beneficial because they can build their list, make affiliate income from sales, or anything else you can think of – let them know.
Live Up to Your Promises
The very first time you do anything like this will be the biggest test for anyone watching who did not participate. If those who do participate are successful, the next time you put out a call for JV partners you will likely have to turn people away from the event.
Show Them Your High-Quality Work
This is important to continue doing before, during and after any JV situation. You want to always be the most ethical, honest, and transparent business person you can be. Show people high-quality work – whether it’s a freebie, a blog post, or a high-cost product that you’ve produced. When you do that, people will want to be part of your community.
Joint venturing on projects is a great way to build your email list, grow your audience, and boost income for all parties involved. Don’t make it a one-way street, but do make it easy for people to join in. If it’s a no-brainer, you all win.