I’ve been working in one business or another for over thirty years now and I believe that the older you get the more opinionated you become, however when wanting to create a controversial blog post there are right and wrong ways to do it. When writing a controversial blog post it’s important to keep your focus, base your opinion on facts and not fiction, edit for clarity and pay particular attention to the small things, much more than you would ordinarily in blog posts. As you get stuck in to writing controversial blog posts, consider these tips as a way to help you do it the right way.
Keep a Razor Tight Focus
When writing a controversial blog post it’s important that the controversy is over one main issue. You don’t want to address a multitude of issues in a controversial blog post because it will look like a rant and you’ll lose focus. You want to write a reasonable blog post that sparks discussion about one main topic without getting side tracked.
Base Your Opinion on Facts
Even if your option is controversial, if it’s based on facts and sound reasoning you can’t go far wrong. Do your own research and do not rely on other people’s interpretations of the research. Instead, find facts and figures that support your idea and share those with your readers, this is the attention to detail that makes a good post, great.
Write a Timely Blog Post
Controversy is best when it’s timely and a hot topic, leave evergreen topics for other time. Use timely topics of interest to your target market for controversial blog posts. The reason is that you want the issue to die down eventually, but you want to make a huge impact at the time everyone is affected by the controversy.
Keep Your Tone Appropriate
People hate to be feel that you preached at them, so share your opinion and ideas in the tone and language your audience expects from you. You don’t want to appear as a know-it-all, or a diva. Every word you use matters, so check and check again for accuracy, clarity and understanding.
Don’t Beat around the Bush
Come down clearly on one side or the other. If you try to be all things to all people, the controversial blog post will not offer any controversy at all and will be an exercise in futility. Be brave. If you’re going to do it, and have the facts to back your ideas up, go ahead and state your opinion clearly without wavering and in a manner your target audience understands.
Interject Your Personality and Emotions
A controversial blog post can sometimes come off as shrill. If it’s suitable you can interject some of your personality and fire into the post, as well as some of your other emotions including humour if applicable, but again make sure your humour doesn’t offend.
Inform and Educate
Use the opportunity to not only share your opinion but also to educate and inform your target audience on the issues at hand. State the issues, state the prevailing ideas, and then state your opinion backed up by facts.
Edit for Clarity
Editing a controversial blog post more than you do other types of posts is an imperative that cannot be overlooked. Clarity of language and purpose should be evident so that people do not misunderstand what you are saying and yes, I know I have a habit of waffling on a bit at times, but with controversial posts try not to.
Keep the Length Manageable
Blog posts are typically between 400 and 800 words and you don’t want to make this type of post longer than that. When you are sharing a controversial opinion about a deeply held belief or idea, being more direct with your words, and keeping the word count manageable will help you and your audience keep on track.
Wrap it Up Correctly
In the final paragraph, restate your view, why you developed the view, and follow up with a clear call to action. Don’t try to sugar coat everything and apologize for your view. State it, and close. Ask your readers to do something.
By giving the controversial blog post a little extra thought, you can avoid the problems associated with them such as being misunderstood, or looking like a crackpot has written it. Having facts to back up your stance, a respectful tone, and a strong call to action, you can accomplish a lot with a controversial blog post that is well written.