Do you know what software your audience uses? Do you know what internet browser they use? Do you know what speed they access the internet with? Do you know what they do online, offline, and how much technology they have in their home? Are they technology minded or not? All of this is important information today for digital marketing.

If you know how well your audience understands digital technology, you can promote differently to them.

What Devices Do They Use?

Do they use tablets, phones, PCs? Or all of them? How long do they use them each day? If you can understand their habits, you’ll be able to market to them better using that same digital technology.

How Do They Feel about Technology?

Does your audience like technology, or are they afraid of it or suspicious of it? Some people use it but don’t like it. Is there a way you can help educate that audience to understand more and trust you more?

Do They Have Smartphones?

Most people who have smartphones understand technology a little more, but the proliferation of them so fast has resulted in some people having them even though they are afraid of them. Ask your audience questions that help them understand.

What Social Media Do They Use?

Which social networks do they use? Are they early adopters who like to try the newest thing right away, or are they reluctant to get on new social media? When audience members are fearful or confused by social media, it’s up to you to educate them and reassure them.

Understand Your Story Better

When you understand where your audience is with their digital intelligence, you can frame your story better using the information that you have gleaned from them. When you tell your story, it should be from your audience’s viewpoint and not your own. It’s always all about them, not you.

What Questions Do They Ask Most Often?

When you want your audience to do anything technical such as download information, answer a survey, and so forth, what questions do they ask when they are confused? Use those questions to educate them and to learn how to approach them.

What Do They Share Most Often?

When you look at your audience’s profiles on social media, what do they share most often? When you look at the things you share, what do they like and share most often?

What Hashtags Does Your Audience Use?

Are your audience members adopting your hashtag ideas? Are they using someone else’s hashtag ideas? Do they know what hashtags are? This information helps you know how savvy your audience is.

Getting to know your audience’s digital intelligence can go far in helping you develop a more effective marketing program. The more you can know your audience, the better, and that counts in all aspects of your audience’s intelligence.

The Importance of Understanding Your Audience’s Digital Intelligence
Let's Make Your Website a Success
Wouldn't it be nice to generate some real business?

About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.