Finding the right email marketing tools is important. Email marketing offers a potential 122 percent return on investment. With that knowledge, it becomes imperative to use the right tools, in the right way, to ensure that email marketing happens and is successful.

This is just an overview of these tools. Check them out for yourself as they are always changing and improving based on what their customers want and need.

This is a complete email marketing system that works in conjunction with and many other software options like Zapier, CRMs, and more. You can practically run your email business using this email marketing system. It has workflows to help you map out the process, ensuring you don’t miss anything.

This is an amazing email marketing platform that enables you to take your list and segment it in very specific ways. You can use tagging to create unlimited email funnels, and even course delivery depending on the tags used.

This is one of the original email marketing autoresponders and it doesn’t disappoint. Many people love it and have used it since the beginning. They are bringing on tagging and other features that some of the others have, and their help files and videos are amazing.

While you cannot yet do drip campaigns and retargeting triggers with SendGrid, it does provide an option for transitional emails. And if you like to send one-off emails to sell something, SendGrid is a good, low-cost option with an amazing drag-and-drop editor that makes it super-easy to make good-looking emails.

Mentioned above, this is a service that enables you to add functionality to your email marketing, such as moving people between lists based on behavior between platforms. Check it out to find out all the things you can do, from building a database based on email answers to delivering the right freebies and more.

Amazon SES

This is another transactional-based email delivery service which is very inexpensive and secure. This is a great way to set up your thank you emails and other transactional emails when someone buys a particular product to ensure timely delivery of the product and avoiding SMTP servers.

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This email service is a simple and minimalistic offering that is easy for even a beginner to understand. You can set up your email marketing campaign just by following the directions on the easy-to-understand dashboard. Your emails do have to be approved before you can start sending them, but this can be good for beginners too and can ensure higher deliverability rates.


Some people say that chatbots will replace email, and although most email seems to consist of nothing but sales offers… I do disagree. However, chatbots can be used in conjunction with email; you can help someone right at the time they have a question by setting up a chatbot to communicate in emails.

These ideas and marketing tools to help with your email marketing are all tried-and-true tools that work great to increase response rates for your email marketing efforts. The important thing with email is to try to pick an autoresponder tool that will grow with your business, instead of choosing the cheapest to start with and having to switch later. But, don’t let that idea stop you from using what you can use right now to get started.

The Best Email Marketing Tools
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