Can you imagine writing a blog that contained over 1.8 million words, it would be pretty amazing to see although I don’t know if I’d like to read it. However according to Dr James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words, which I find pretty amazing and it goes to show you the importance video has in your marketing mix. If you’re wondering how you can use video for marketing your business, here are a few ideas.
Utilize Videos on Sales Pages to Improve Conversion Rates
Videos on sales pages have been shown to have a high level of conversion, with some estimates putting the conversation rate at 46 percent above typical text-based sales pages. However saying that, when it comes to video sales pages it really does come down to quality, so invest that little bit extra and your sales page will convert that much better.
Develop Demonstration Videos for Hard Concepts
If you have a concept that is hard to understand or explain in words, such as installing a WordPress Plugin and setting it up correctly, then a video is the perfect medium to use to demonstrate your concept. Be sure not to skip steps, and explain concepts as you move along in your video.
Create Educational Videos
Outside of demonstration type videos you can also create really good educational videos about a topic. Just pick a topic your niche is interested in and focus on one specific area to cover for the video. By explaining a topic carefully and thoroughly with video, your audience will come away with fewer questions and a lot more knowledge and you’ll be perceived as an expert and authority figure.
Tell Your Story in Video
You could also use video to create a more engaging “About Us Page” for your blog or website. Let the people know who you are, what your values are and how your business fits into your overall value proposition.
Use Explainer Videos for Hard Concepts
Have you seen explainer videos before, with the hand drawing out the examples? Well, it’s a proven fact that the mind remembers better when you engage as many of the senses as you can. By providing voice and a clear picture of what is being said, you will improve information retention.
Capture the Importance of Your Product or Service
It’s often hard to show how big or how important your product or service is and what problems it solves, with only text and images. A video is a great way to break down barriers and to show your potential audience everything you can about your products and services and how it will solve their problems.
Collect Testimonial Videos by Having a Contest
One of the best ways to use testimonials in your business is with video, you can do this by hosting a contest, inviting people to enter and asking them to tell what they love most, about your products and services. Further, have them invite others to “like” and “share” and vote on their favourite video.
Create Videos of Your Google Roundtables
Google enables you to create Roundtables and Hangouts and record them. This is a great way to kill two birds with one stone, on the one hand you get to host a live event, and on the other repurpose the video for use later on your website or membership area.
Create a Vlog
Video doesn’t have to be fancy to get views and convert, in fact you can use video much like you do with a blog, But it pays to beware that you need to try to give a professional view of yourself and your business, based on who your audience is and what they expect of you.
Transform Your PowerPoints into Video
You can also add voice and music and even your picture within a video of your PowerPoint slides to make them much more interesting. It’s an easy way to break into the video marketing world and it’s also extremely effective.
Using video to create more sales, generate more interest and even perhaps to “go viral” can be fun and profitable, get started now, if you want to see your sales grow but remember, just like with blog posts no one wants to be sold to all of the time.