Even if your online business has a world-wide audience you can still make a big impact by taking advantage of strengthening your local marketing efforts. Having a strong local presence will help those audience members who are local to find you much easier, plus, it can help increase your expertise quotient. Here’s how to strengthen your marketing locally.
Search Engine Optimization – SEO
Search engine optimization consists of a lot of different techniques to get more people to come to your website. The words on your page (keywords), as well as the words and links you earn off your page, are all important.
The more you can blog about your business on your website and by guest blogging on other local websites, the more likely you are to get local visitors. You just need to ensure that you use local keywords and a profile that mentions your location.
Use pay-per-click ads that mention location, or target people in your location using the demographic settings that most PPC platforms allow you to do. This is a great way to improve your local presence. Facebook has an especially awesome targeting tool.
Use social media to tell more people about your business, focusing on local people first, and then allowing it to expand out to other locations. Ensure that you mention your location on all social media websites so that people clearly understand where you are.
Have all your visitors sign up to receive SMS text messages from you, then separate those into different locations where you can invite them to a special locally based sales.
Claim Your Business
Google Business, Yahoo Small Business, Yelp and other local business directories all have listings. Your business might already be listed, so be sure to claim and verify your business listings.
Find local directories, including your local Chamber of Commerce directory, and ensure that your website is listed. You might have to pay for some of these, so choose wisely and pick the most frequented and professional websites to spend your money.
Fill Out All Profiles
This is very important; you need to fill out all your profile accurately and completely on every place that asks for a profile. Use your location to help you show up more in local searches for better results.
Getting known locally is an important way to get more local visitors to your website, which will translate into more local business. Even if you want to do business internationally, there is nothing wrong with being known locally as it can open a lot of doors for you in terms of public speaking, coaching and teaching, in addition to making more sales and giving you much needed local feedback on your products and services.