Even if your online business has a world-wide audience you can still make a big impact by taking advantage of strengthening your local marketing efforts. Having a strong local presence will help those audience members who are local to find you much easier, plus, it can help increase your expertise quotient. Here’s how to strengthen your marketing locally.

Search Engine Optimization – SEO

Search engine optimization consists of a lot of different techniques to get more people to come to your website. The words on your page (keywords), as well as the words and links you earn off your page, are all important.

Blogging

The more you can blog about your business on your website and by guest blogging on other local websites, the more likely you are to get local visitors. You just need to ensure that you use local keywords and a profile that mentions your location.

PPC

Use pay-per-click ads that mention location, or target people in your location using the demographic settings that most PPC platforms allow you to do. This is a great way to improve your local presence. Facebook has an especially awesome targeting tool.

Social Media

Use social media to tell more people about your business, focusing on local people first, and then allowing it to expand out to other locations. Ensure that you mention your location on all social media websites so that people clearly understand where you are.

Go Mobile

Have all your visitors sign up to receive SMS text messages from you, then separate those into different locations where you can invite them to a special locally based sales.

Claim Your Business

Google Business, Yahoo Small Business, Yelp and other local business directories all have listings. Your business might already be listed, so be sure to claim and verify your business listings.

Get Listed

Find local directories, including your local Chamber of Commerce directory, and ensure that your website is listed. You might have to pay for some of these, so choose wisely and pick the most frequented and professional websites to spend your money.

Fill Out All Profiles

This is very important; you need to fill out all your profile accurately and completely on every place that asks for a profile. Use your location to help you show up more in local searches for better results.

Getting known locally is an important way to get more local visitors to your website, which will translate into more local business. Even if you want to do business internationally, there is nothing wrong with being known locally as it can open a lot of doors for you in terms of public speaking, coaching and teaching, in addition to making more sales and giving you much needed local feedback on your products and services.

Marketing Locally   Strengthen Your Local Presence
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.