One of the biggest challenges small businesses face online, is to quickly grow their audience so they can build their brand, grow an email marketing list, and start making sales. There are several ways to accomplish this. Let’s look at some of the main ones.

Know Your Audience

You’ve probably heard this before, but it’s worth repeating. When deciding what business to start, choose a niche or topic that isn’t too broad or too narrow. You need enough people to sustain your business by buying from you regularly.

Make Sure It Is a Paying Market

Do your research to verify that the customers you are targeting in that niche buy books, magazines, and a regular supply of items to help them get the most out of their job or hobby. If they are a dog owner, for example, they will regularly buy food, treats, leashes and so on. If they are a golfer, they will buy balls, clothes, clubs, trips to various courses, and so on.

Create High Quality Content Based Around Their Needs

Take the time to learn about the “pain points” (problems) people commonly have in relation to your niche. Try to come up with content that addresses these issues. In this way, you will be able to develop an audience who feel that you really understand and care about them. They will then be willing to visit your site regularly – and even better, tell others about it.

Spend Time Where Your Target Audience Does

In order to discover their pain points, you need to find out where your audience spend their time and what they talk about. Look for discussion boards, chat rooms, groups, Facebook groups and so on. Read what they say and make notes for content and for product ideas. Gradually start to interact with them in a helpful way, not pushy or spammy. They will start to view you as someone who cares and is not just out to make a fast buck.

Create Interesting Social Media Profiles

You should have an interesting, detailed social media profile at each of the main networks you know your audience uses. They should reflect the values of the company, and show clearly why you are worth paying attention to.

Post Interesting Social Media Content

Post a variety of content at the top sites that is in line with what each platform wants.

For example, at Facebook, they are encouraging memes and video, but strong images and interesting original content, polls and contests can liven things up too. LinkedIn is more of a business-to-business type of network, so useful articles and PowerPoint presentations can help build your audience. Pinterest and Instagram are driven by images. YouTube is the number one video-sharing site in the world; you need to create how-to type content as well as marketing content that your target audience will love.

Include a Call to Action (CTA) in Every Piece of Content

Your content is a context for building your audience, and for getting subscribers and sales. Set a goal for each piece of content:

  • Brand building
  • Traffic
  • Subscribers
  • Sales

Then include a call to action (CTA) that will help you meet that goal. Here are a few examples:

  • Brand building – “Please Like, Comment or Share
  • Traffic – “Visit URL to learn more
  • Subscribers – “Go to URL to download your free guide to X
  • Sales – “Want to learn more? Visit URL and discover an effective solution that can transform your life.

Offer Real Value in Everything You Do

People are crunched for time. Make sure your respect theirs. Offer quality content; it may be free on your site or blog, but it should always help and hopefully impress them in some way. Similarly, if you give away a free special report in order to get people onto your email marketing list, and then send them emails, be sure these items offer real value and are not just fluff. In this way, you will build a brand and a level of expertise worth paying attention to.

Some Tips on How to Quickly Grow Your Audience
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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.