Let me start by saying that anyone that expects to hire a foreign SEO expert. And for these so called SEO experts to change some mysterious piece of code on the website and for that same website to then start appearing on the first page of Google. Well, these people fall into the category of a fool and his money are easily parted.

SEO has evolved and changed from the days when people could manipulate it, and will continue to do so. SEO isn’t dead, nor will it ever be… as long as there is content online and people desire to find it.

SEO Is More Than Keywords and Links

One thing to always remember is that there is so much more to SEO than just keywords or links. SEO involves a combination of many factors. Think about the words that make up the abbreviation SEO – “search engine optimization”. That means that no matter what happens, SEO will always be a thing because it’s all about optimizing search so that search engines find your content and deliver it to your audience.

Search Engines Don’t Serve You

Another thing to remember is that search engines don’t serve you. They serve their customers. Their customers want to consume content that is accurate, informative, and valuable to them about the topics they are searching to find. They don’t want to read anything that seems like a sales pitch, or worse – that they think is spam.

SEO Is also about Building a Strong Brand

When you have a strong brand, you know your voice and you can build strong content around that brand voice that gets attention. Your brand can imply many aspects that you want your audience to think about when they think of your products and/or services. The words you use, the types of content you publish, the images you use to convey your message, and everything, all go together to form your brand in the mind of your audience. It’s all important.

The Way You Lay Out Your Site Matters

Search engine optimization includes how you lay out your website. The navigation is very important for SEO because it informs the search engine how to index your website. Plus, it affects how people who visit your site get around or stick around. If it’s hard to understand, they’ll bounce off.

How Fast Your Site Loads

The way your website is built also affects SEO. If it has clunky code, it may load slowly which can cause your audience to leave the website. It can also cause search engines to leave the website if it doesn’t load quickly enough.

Whether Your Site Is Responsive or Not

Today, if your site doesn’t work just as well on mobile devices, you’re downranked in search results. The main reason is that most people today look at websites on their mobile devices. This is another example of search engines seeking to deliver the best content to their audience.

In fact search engines use to work by looking over your website and seeing if it worked on a computer first and then on a mobile device… nowadays it works along the lines of mobile first and computer second, such is the importance of being mobile friendly.

So, the short answer is yes – SEO is important. Both on-page and off-page SEO play a role in how well your website is found and received. If you really want to have a website that delivers value to your audience, pay close attention to search engine optimization trends.

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About Me

I've been designing and marketing websites and businesses for over 24 years and prior to this I worked in sales, marketing and big business for almost 18 years... which makes me not only old, but also highly experienced at this marketing and Internet stuff.  I've won lots of awards and helped thousands of people, and this website is a testament to the information I share freely to help others succeed online.

When I'm not designing websites, doing this online marketing stuff or writing. I love nothing more than getting out on a weekend and scuba diving. I'm a qualified rescue diver and love getting wet in the waters around Perth and Rottenest Island. I also cycle, which must be a sight as I'm not the thinnest of people (lol)... and a paddle on a kayak or a swim helps makes most weeks, perfect. At home I have a marine reef tank, which I just love and on top of that I've an awesome dog, called Ziggy.

What Can I Do For You?

I can work with you to design a website and marketing strategy that actually works. You'll get a website that looks fantastic but also attracts and engages your potential customers, helping generate leads, sales and profits.

What Will It Cost ?

A discussion about your requirements is completely free of charge.

Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.

What Should I Do

Click the button below and fill in the form, and I'll reply with a few questions... we can then have a discussion and get to know each other. You'll learn what I can do specifically for your business, gain some free advice and you can then decide if you want to work with me to help grow your business.