Choosing the right keywords can make or break the marketing of your business online, regardless of the methods you choose to promote your business. Wither you are producing content for content marketing, running a pay per click (PPC) campaign, or engaging in social media marketing, keywords are extremely important factors to consider.
If you have found some juicy keywords that you want to use in your marketing campaigns, that means you’ve taken the time to understand your target audience and take the time to conduct keyword research so you know that the keywords you want to use, have profit potential provided of course you use them right.
Let’s assume that you done the work and have created a list of relevant keywords that are highly searched for, but that right now deliver poor results for searchers. All you need to do now is use them correctly to improve your page rank and get more visitors and more business.
Regardless of what type of marketing you use, there are right ways and wrong ways to use keywords.
Typically, if you’ve done your research you’ve identified websites that are competitors who are using the keywords you want to use, but they’re using them poorly. If you know the right way to optimize for that particular keyword or keyword phrase then you can easily take over ranking for that word. Optimized keywords are placed correctly as titles, headers, sub headlines and anchor text as well as in active (HTML) text. As you can imagine writing articles daily, I tend to do this an awful lot and I’ve often rewritten most of an article to make it more search engine optimized, this is what you need to learn to do.
Keywords Fit the Content
You can’t force a good keyword to fit your niche. During the research process you should have thrown out any keywords that just can’t fit and won’t fit and wouldn’t make sense to use. The days of adding keywords like “sex” to a site about dog toys is over. You want to create content that the keywords naturally fit into without looking as if you stuffed the keywords into existing content without any mind to whether or not the content provides any value to the customer.
Don’t Keyword Stuff
Today it’s entirely possible to accidentally stuff your article with too many of the same keywords. You really don’t want more than two percent of your article to be made up of any one keyword or keyword phrase. In fact, using any keyword or keyword phrase more than three times including the anchor text, headlines and sub headlines might be too much. Make sure the text flows when reading it aloud.
Don’t Use the Same Keywords All the Time
Keyword research is an ongoing proposition. Starting with a hundred keywords is a good idea but you want to eventually work your way into using thousands of keywords and keyword phrases. You don’t want to only rank for one set of keywords; you want to rank for many different sets of keywords that are relevant to your audience, your products and services.
If a keyword, no matter how competitive, doesn’t fit with your audience, don’t use it. No matter how tried and true any keyword research tool is, it’s best to use your best judgment when it comes to keyword usage. You are the one who knows your audience best, and that is what will help you ensure that you use keywords correctly when it comes to marketing.