Years ago we used to use keywords within meta tags and the search engines use to take this information on-board, fast forward to today, where search engines ignore keyword meta tags, encrypt keyword information and change their search algorithms regularly you might think that keywords aren’t they important anymore. Keywords and more importantly Keyword Phrases are actually more important than ever. It’s still how your audience finds you, and it will continue to be for the foreseeable future. With keywords having such importance it makes perfect sense then to clean and organize them, so that you can more easily use them on a daily basis when creating any type of content for your business.
Find Keywords Specific To Your Niche
To dominate your niche you need to know what keywords to use, fortunately there are a few keyword tools around like, Wordtracker or Google’s Keyword Planner, with these you can create a lot of keywords and keywords phrases you can use. Once you have completed your fist list you’re not going to worry much about anything other than to remove those keywords that are either too competitive, or that no one is using. When your keyword list in finished try to ensure it has at least one hundred keywords and keyword phrases on it, then save them and keep them ready to use and organize.
Use a Spreadsheet
Once you have a good number of keywords and keyword phrases you can import them into a spreadsheet. You want to note certain things about the keywords such as whether it is a main category keyword, a subcategory keyword, or a negative keyword. Plus, you want to note whether you’ve used the keyword or phrase before and where, plus your results. You can actually work toward having up to 2000 keywords if you desire. If they’re organized into a spreadsheet you’ll be able to keep track better about when and how they’ve been used before and more importantly the results generated.
Make Use Specialized Software
Depending upon your budget, there are many software programs that you can purchase that will help you manage and predict how well a certain keyword or keyword phrase will work for your niche. A few to take note of are: Adobe AdLens, Keyword Organizer from Clever Gizmos, and Good Keywords. Each piece of software works well to help you keep your keyword list organized and clean. Try them out to find out which one you like the best.
Keep an Alphabetical List of your Keywords
You can go old school and simply keep an alphabetical list of keywords and keyword phrases that you want to use in your content on your blogs, websites and in social media in a document, saved in a file with the other information about your website. Just start at the top of the list, writing articles, blog posts, social media updates, and then work your way to the bottom. Do fresh research every few months to come up with even more keywords to use. Toss any keywords that are too competitive, or that have no real use within your niche.
Check on Keywords Performance
Long gone are the days when you create content from every single possible keyword that you can find that’s remotely close to your niche. Today, your content needs not only keywords, but a reason to exist. The content needs to provide value and actually engage your audience in addition to providing a place for keywords and keyword phrases to reside. Poor performing keywords should be eliminated and otherwise usable blog posts and articles should be updated using better words and phrases whenever possible.
By periodically organizing your keywords you’ll be able to identify new words, create more useful combinations of keywords, delete useless and old phrases that no one uses anymore, and keep your current list organized and clean.