Search Engine Optimization

SEO – How to Earn High Rankings

Effective SEO (search engine optimization) is part art, part science, and frequently changes in terms of what really works and what is an old trend that should no longer be prioritized. SEO offers the opportunity for free traffic to your site based on your content, which you optimize for search engines in the hope of getting to one of the top spots on the search engine results pages (SERPs). Each

Top SEO Strategies to Focus On

There are no hard and fast rules for search engine optimization (SEO), nowadays things are constantly changing. Oh, let me be pretty blunt… anyone that thinks they can manipulate the likes of Google by changing a few of code is dreaming… those days are long gone. It is however possible with work to make your website the best it can be, easily index-able and appealing to the search engines. Back

Is It Time to Up Your SEO Strategies?

Search engine optimization (SEO) rules are constantly changing all of the time, so it is a good idea to review your website on a regular basis (such as quarterly) to see if you are keeping up with the top trends. An easy way to tell is by looking at how much traffic you are getting from Google and the other search engines. If you’ve seen a dip, it’s time to

Growing Trends in SEO

The rules of SEO (search engine optimization) are always changing, leaving marketers scrambling to try to keep up with the latest ways to get free traffic from the search engines. The search engine algorithms that determine what position a URL gets in the search engine results pages (SERPs) are forever changing, especially at Google. Keeping up to date can mean the difference between a top spot and falling out of

Tips for Getting the Most from Local SEO

Getting the most from local SEO requires an understanding of what search engine optimization is and how to use it to your advantage. First, you have on page and off page SEO. You should be using both types of SEO to get more traffic from local searches. Know Your Customer Your customers have a lot to say about the keywords you use on your website because they’re the ones that

What Does User Centric SEO Mean?

Search engine optimization has never been more important, it helps to ensure you bring plenty of traffic to your website and that your content gets in front of the people you want to become your users and customers. Most people still use Google Search to find information, I know I do and it’s one of my most used apps on my phone. Google’s job is simply, to give their users

Ways to Boost Your Visibility with SEO

Search engine optimization (SEO) is something every single small business owner should understand, at least to some extent. Whether you’re a blogger, a service business, a producer of something, a marketer, or you own a bricks-and-mortar business, SEO is important if you want to generate plenty of visibility for your business within the search engines. SEO isn’t a difficult concept to understand and isn’t all about keywords, meta tags, etc., 

Measuring Video Impact on Your SEO

  Video is good for search engine optimisation (SEO), it seems strange that something that is not text based is so good, but it is. Video impacts visibility, engagement, satisfaction and conversions because it’s so good for SEO. Page Rank According to the Online Publishers Association, audiences not only prefer watching videos to reading text when learning about a new product or service, the video also converts at a higher

Tips for Writing Actionable Title Tags

A title tag is used by search engines and individuals as information to know what is on that particular page. They usually appear in the tab on your browser when you go to the site in question. In addition they are used as anchor text when you share them on social media and in the search results. To create awesome actionable title tags, follow these tips. Install a Good Plugin

How to Write Good Meta Tag Descriptions

You might not even realize it, but meta descriptions are still extremely useful and while Google says that meta descriptions don’t affect how high your content appears in searches, it will affect whether or not your audience clicks through to your website. And for the record, the more people who click through, the more Google will rate your content as important and rank you higher in the search engines. Why

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