It’s a sad fact but the vast majority of the businesses I walk with, don’t have a planned digital marketing strategy. All they seem to do is hear about something working, or thinking something works and then just trying it. In other words they just go by the seat of their pants, doing a little here and a little there.
But, if you develop a written digital marketing strategy, you can avoid a lot of issues and create a more integrated marketing approach. Here are the reasons why.
Provides Direction and Focus
You’ve heard the saying that if you try to drive somewhere without knowing where you’re going, you won’t ever get there. This is true when it comes to anything you want to do, including marketing. Marketing needs a goal and a plan to get to that goal, taking steps that you know work or testing steps to find out if they work.
Promotes a More Focused Brand Voice
When you have a plan, you can ensure that all your marketing materials (including images, content, and voice) match your brand. When you’re doing things at the last minute, it may not match. Having a plan is always a better approach to help spread awareness of your brand.
Assists with Developing a Strong Value Proposition
When you take the time to plan out your marketing strategy, it’s a lot easier to maintain your value proposition throughout all the different platforms.
Helps You Get to Know Your Audience Better
When you develop a digital marketing strategy, you need to do your research so that you get to know your audience better. Plus, you will check your stats more often, which will help you get to know your audience even better and how they respond to different offers.
Better and More Effective Marketing Integration
When you develop a plan, the great result is that you can more easily integrate all platforms together in a cohesive marketing plan that makes sense and gets results.
Creates a Better Digital Marketing Budget
When you develop a strategy, you can create a better and more accurate budget. You’ll know what you need, whether it’s graphics, or money for paid ads, and you’ll be ready for it.
Avoids Wasting Resources
When you create a plan, it will help you avoid wasting anything. You’ll be able to see ways in which you can reuse content, graphics, and information to market across all your digital channels, without having to start fresh each time which can cause resources to be wasted.
Know Where to Optimize Your Efforts
When you write out the plan, you’ll notice gaps in it and be able to optimize your efforts better. You’ll test out landing pages, test headlines, test graphics, and find out what works best as you move forward with your plan.
This doesn’t have to be super-complicated to work. But, having a plan means you know where you want to go and have set goals with actions to get you to that goal. It also means that if something is not working to get you to your goal, you can change directions because you’re paying attention as to whether it’s working or not working.