It’s important to understand how search engines play an important role in your efforts to implement a successful real-time marketing strategy. Not only will you need to use search engines to search to find out what is happening within your community, but you want your audience to conduct searches and to find the real-time marketing content that you push out.
Boost Your Facebook Posts
When you are using real-time marketing strategies you don’t have the luxury of waiting for the search engines to pick your content up, if indeed they do. No with real-time marketing you’re going to have to spend money to advance your real-time strategy, so boast those posts and promote.
Pay for Google AdWords
Promote your real-time answers, products and services with Google so that the largest audience possible will be engaged by your information as quickly as possible. Using paid Google Ads and buying the right keywords, or displaying ads that will display where your audience goes, will make it that much more likely your efforts are noticed and acted upon.
When an event occurs, a hashtag is often developed and used by the majority of people. If you can relate your post to the hashtag, you’re more likely to get seen by those who are following that particular news when they search for information based on that hashtag.
Plan in Advance
This might seem contrary to the idea of real-time marketing but the truth is you can make an outline plan of actions prior to the event and then roll it out when needed. Additionally you can plan in advance which products or services you might push out based on various information that comes to light during your real-time marketing activities
Develop Some Guidelines
It’s important that you develop some guidelines based on your knowledge of your products, services and audience so that nothing is pushed out by mistake that contradicts these values due to your real-time marketing efforts.
Monitor Customer Sentiment
One way to use search, is to monitor real-time customer sentiment, try using social media channels such as Twitter to search for keywords and hashtags that relate to your products, service, industry or company.
Use Email to Push Information
When you have sent out a real-time marketing message on social media, why not add the same information to an email newsletter, a blog post, your LinkedIn page or other areas so that you show up more when people search.
Real-time marketing is a great way to get to know your audience better, whilst helping them to get to know your business better, and to ensure that your values line up. The more effort you spend on real-time marketing, the better all your online marketing collateral will work for you. Your website, blog, social media, groups, and communities will reflect the effort that you put into real-time marketing and you’ll get that all important return on investment as a result.