Real-time marketing is marketing that happens as real-time events occur, with the basis being the real-time event and the goal being to gain awareness, build your subscription list, or drive sales of a specific products or services. While it’s not technically planned, you have to invest in the technology and potential services needed to perform real-time marketing that gets results.
Use Facebook, Twitter and even comments on blog posts, as well as other social media channels to gather the information that you need to gather real-time marketing information regarding your industry for your target audience.
Engage Your Target Audience
Utilizing real-time marketing efforts and listening to social media channels for conversations your audience is having, will help you engage better with your audience in real time.
Get To Know Your Customers Better
By listening to the conversations your customers are having within a forum or group, you can get a deeper understanding of what your customers really need and want.
Develop More Engaging Content
The understanding you develop can help you improve the type of content you create as well, not just in the real time content but also your normal planned content.
Connect Better with Customers
This understanding helps you connect better with customers in a way that makes them feel important, understood and listened too.
Create Innovative New Products
Your new understanding of your customers and your audience will enable you to create much better products and services, designed just for your target market.
Generate More Leads
Deploying real-time marketing efforts will help you get more leads because you will find ways to get your products or services to relate to what is happening right now.
When your audience feels as if you really know them and share their values, they will be more likely to make a purchase from you.
Grow Your Business
All of these activities will ultimately help you grow your business faster than you may have thought possible. And remember any one of your real-time marketing campaigns has the potential to become viral.
By using what you know about your target audience, the current news in your niche and the daily events and happenings around the world and understanding how it relates to your audience, will help your real time marketing activities and your business grow faster. The result is that not only will you make more sales, but you will also create more products that are extraordinarily relevant to your target audience.
This happens because with real-time marketing you always have your ear to the ground and are monitoring the mood of your audience as well as the news of the times and how it can relate to your products and services. You not only send out information that connects your products and services with what is happening today, but you can actually create new products and services based on the information that you gather. It’s a win-win for your business and your audience.