Successful mobile marketers share the same characteristics as other successful marketers, such as the ability to understand their audience, having the ability to stay ahead of their market, knowing their particular niche inside and out. They are also expert at knowing how to impart their message to their audience in a unique and engaging way that resonates with their audiences.
They Listen to Their Audience
Everything beings with listening to your audience and no marketer worth their salt will ignore their audience, not if they want to remain successful at any rate. Everything successful marketers do is about their audience, from the products they create, to services they choose to provide, to promotions they push out to their audience. It’s all about their audience, so they find ways to listen via social media monitoring, to surveys, to being actively involved with the community.
They Know How to Be Authentic
Successful people in general seem to draw others to them in a way that seems almost supernatural. But, the truth is, they just know how to appear authentic and be themselves. You can appear authentic too by actually being authentically you, if you’re not sure who that is yet, devote some time to self-discovery and believe me it can take years to become authentic.
They Use Personalization
Generally speaking all marketing works better when it’s made more personal. What’s more is that it doesn’t matter that people know that a lot of personalization is now automated, consumers still respond better to personalization. So, the more personal you can be with your audience, the more successful you will be.
They Ensure Each Message Is Relevant To Their Audience
Don’t just send out any messages to meet a schedule or to get it done, this is a mistake that content-centric marketing often causes. You obviously want a lot of content on a regular basis, but you also want to make sure that content has a point with a relevant message, which engages your audience and help move them along your sales funnel.
They Are Always Unique
This isn’t to say you can’t use ghost-writers, staff writers, PLR or utilize ideas from others, but you must put your own unique and personalized touch on every bit of content that you push out to the world along with your products and services, this is what makes it theirs and keeps it uniquely theirs.
They Update Content Consistently
Sending out engaging content on a consistent and expected basis is one of the keys to maintaining audience appeal and engagement. If that content is also relevant, speaks to the audience, and has a point, you’ll be even more compelling and successful. I’ve also found that often the best content is one in which the marketer shares an opinion, audiences members might not necessarily agree with it, but they will often engage you as a result of it.
They Make It Simple for Their Audience
Mobile devices are often harder to use than a computers since mostly people are using fingers on a small keypad or more commonly a touch pad and if you have fat fingers like I do, it’s often not all that easy. Asking your audience to enter too much information in a form for example will only cause them to stall in their purchases and consumption of your content and in most cases will prompt them to go elsewhere.
They Pay Attention to Trends
Successful mobile marketers keep one ear to the ground at all times in order to pay specific attention to niche trends in regard to mobile marketing. They read industry news, learn all they can about mobile marketing and how it affects their niche and their audience and they implement what they learn that they think will benefit their audience.
They Are Mobile Obsessed
For years marketers have focused on pleasing computer users and in recent times, mobile marketing has been an afterthought. Really successful mobile marketers are focused first and foremost on mobile, everything else is secondary. After all, good design is good design. If it works well on mobile it will work well on computers too.
If you want to be a highly successful mobile marketer, it’s imperative to incorporate these nine habits into your life as a mobile marketer. In fact, if you do any kind of marketing these are great habits to take on board and implement.