Pay per Click

How to Run Powerful Advertising Campaigns without Breaking the Bank

We have all wasted money on advertising however modern technology does allow almost anyone to run a powerful advertising campaign without it breaking the bank. You can utilize many different networks to focus your advertising campaign whilst they are low cost but highly effective. Pick a Network You have a few different choices when selecting a low cost network, with which to spend your advertising budget. The most popular and

Eight Ways to Use PPC Campaigns to Market Your Business

Pay-per-click (PPC) campaigns are a great way to enter into online advertising without spending a fortune. You can start with a small budget and as you hone your skills you should start to see a great return on your investment. But before even starting, it’s important to understand all the different goals you can have in mind for your pay-per-click campaign. Build Your Mailing List Email lists are a lucrative

Facebook Advertisements Best Practices

Advertising on Facebook is in my opinion one of the best ways to get the word out about your company’s products and services. Facebook offers both a PPC and CPM advertisements. A PPC campaign is a pay-per-click campaign which means you only pay when people click on your advertisement, while a CPM or Cost per Mille (cost per thousand as mille is Latin for one thousand) which means that you

Using the Right Keywords for your PPC Campaign

Whenever you undertake to run a PPC campaign, selecting the right keywords is a crucial part of having a successful campaign. Over the years I have watched lots of businesses waste thousands of dollars using inappropriate keywords often turn what would otherwise be a successful campaign into one that loses money. It’s therefore important to understand what type of keywords you need to bid on and why. Don’t Use Broad

PPC Tactics That Get Results

I know of lots of business owners that have tried and given up on pay per click (PPC) advertising mainly because they have tried to make it work and failed. I also know of many businesses using the services of an outside agency which is great if you find a good one that really understand their stuff but it’s a waste of money if you find a poor one. Pay

Remarketing to Change Minds and Convert

Remarketing is an incredibly effective way to connect with all the visitors on your website. It is especially effective for those individuals who’ve visited your website but did not make an inquiry or purchase. This marketing technique allows you to strategically place your targeted ads in front of a defined audience, the same people who previously visited your website. Remarketing can be highly effective, because once a potential customer leaves

Tips for Improving Your PPC Campaigns

Those companies that offer pay-per-click advertising must be amazed at just how much money some businesses waste in useless advertising, I know that I see it every day when using the search engines. If only I could get one tenth of one tenth of all that wasted money I’d be wealthy beyond my wildest dreams. Creating an effective PPC campaign could therefore save you thousands while generating a return on

How to Use the “Dimensions” Report in AdWords

AdWords offers many different reporting capabilities that are of great help in ensuring that your PPC campaigns have the greatest return on investment. One such reports is the “dimensions” report, which offers insights into your audience such as demographics, paid versus organic search, which search terms are working, what time of day people are viewing your website, and much more. Using the Dimensions tab in AdWords is rather easy to

How to Use Keyword Match Types Effectively

Keyword match types essentially help a search engine determine how close the searcher must use your keyword terms before your business shows up in the search results. This is a way for you to more closely screen the audience that will see your pay-per-click advertisement and have a chance to click through to your website. The closer you require a match, the fewer clicks you’ll get because the fewer people

How Mobile Marketing Affects Paid Advertising

This year sales of tablets alone are expected to pass computers, if you then consider all of the other mobile devices you can see why the mobile devices marketplace is so important and has to be taken into consideration with regard to paid advertising. With over two billion consumers using mobile devices, it’s time to pay close attention. How Is Your Target Audience Using Mobile? You need to learn how


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