Marketing

Email Marketing 

Your first question is probably, what is email marketing anyway? Well, basically email marketing is any marketing that uses email as its main way of delivering the marketing message to consumers. It is a type of direct to consumer marketing. To engage in email marketing you need to build a targeted email list, invest in the right email list technology, and focus on writing awesome content, sales messages and other

Testing Your Email Messages – A/B Split Testing 

A/B split testing is also known as as just split testing or ab testing, it is a way to improve your email marketing exponentially by testing different email marketing messages. It’s called A/B testing because you have version A and version B that you send to your audience. Then you look at the metrics to see which one worked best. Only a small thing is changed in version B compared

Segmenting Your Market – Tips for Success 

Email marketing segmentation allows you to laser focus your marketing messages to all of your subscribers as if they are a market of one. Market segmentation promotes customer loyalty by making them feel special. It also increases open rates, sales, branding and more. If you’re not practicing market segmentation using your email marketing technology, you’re missing out. To get started with successful market segmenting, take a look at how your

Blog On for Great Success

The Internet is full of great new ways to communicate and form relationships with your customers. While businesses used to rely on email they can now use forums, social networking sites, RSS feeds, and tons of other means. One great way to talk to your customers and colleagues is through blogging. While blogging has gained a lot of popularity for social networking and keeping tabs on celebrities, it’s also a

How Drip Email Campaigns Automate Market Education 

One of the best things about email marketing technology is the ability to set up drip campaigns. A drip campaign is simply a method of disseminating information to your market based on when they sign up. You’ll create a series of email marketing messages that will go out during periodic times. What the subscriber who signs up today will get is email 1, while another subscriber who has been a

Tips on What Makes a Successful Affiliate Program

Affiliate programs are a great way for small businesses to get started selling their products without a lot of capital. The problem is that a lot of people already know this. That means if you’re going to have an affiliate marketing program, you’ve got to do it right. Here are some tips to get you started on your way to a successful program. Find your niche. Running an affiliate program

Affiliate Programs 101

Affiliate marketing is a great way for small business owners to make money – whether they’re selling products, services, or adspace. It’s also an easy way for website managers to make money from their sites. The concept of affiliate marketing is basically like making your webpage a billboard for online marketers. But instead of paying a flat fee, vendors pay by how much business they receive from you. This makes

Common Linking Methods of Affiliate Programs Explained

If you’re a small business owner, an affiliate marketing program is a fantastic opportunity to make a lot of money without having to have a lot of capital or overhead costs. And if you have a web page, affiliate marketing is a great way to make quick cash without adding a lot of extra work. But just because you find a popular webpage to promote your product or the right

How to Get Low-Cost and Free Advertising for Your Small Business 

If you want your business to make you money or even just get off the ground, you’re probably going to have to advertise. For many companies, advertising becomes a huge chunk of the overall budget, but it doesn’t have to be. There are plenty of free or inexpensive ways to let people know about your business and get them coming back. * Email Email is a great, cost-effective way for

Advantages of Webcasting

With social networking being at a high point and increasing steadily, the drive for interactive websites is on the increase. A lot of people want a website that’s not simply static and they’re looking for interaction when they log onto the net – from Twitter to Facebook to YouTube – we want to connect. As an online business owner this means that adding a webcast to your online business is

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