One of the best ways right now to get more subscribers for your email list is to nurture an existing network. This could be Facebook, Twitter, Pinterest, Instagram and any other social networks, but also offline networks such as business associations or meetup groups.
Here are some ways to nurture your existing network. It all comes down to good communication and engagement.
Schedule the Time to Engage
In order to nurture anything, you must be there, that doesn’t mean just turning up it means actually being there ready to engage. Therefore, put engagement time on your calendar for any network to attract new subscribers. Literally, put the time you’re going to spend on your calendar so that you don’t skip it. You want to engage on a regular basis and not just weekly or monthly.
Show Yourself Often
Be around wherever the members of the network like to go. Join their groups, host webinars, and run advertisements that help expand brand awareness. Get interviewed by people the network knows, likes, and trusts.
Develop Systems and Automation
While you cannot automate engagement very well, you can automate some aspects of it within your online networks. For example, on Facebook you can schedule posts in advance so that even if you’re on vacation, discussions are starting.
Never Lose Touch
Get even more personal when someone stands out to you within a network. Don’t lose touch with them. Send them a card in the mail or send them a link to an article you wrote they might love. Congratulate them on their successes; tell them happy birthday; commiserate with them when they lose a pet.
Give Back to Your Network
This is a great way to get people on your list. Send them things that will help them but require an email address, so that you can get them on your list. If you pay very close attention to conversations you’ll know exactly what they need, and you can create it and set it up easily if you have systems for delivery already in place.
Be a Resource
When people ask for help or have questions, give the answers to them if you have them. If it takes only a couple of minutes it’s going to make you look good (and feel good), help someone and build trust.
Participate in Everything You Can
If the network you’re trying to nurture has events, try to go to all of them, whether online or offline. The more you are seen and known, the more people will want to be part of your email list.
Give Them Stuff
When you do have people on your list, nurture them as well. People talk, and you want them telling everyone else in the network how smart and awesome you are. That will ensure that pretty much every new person who joins the network will end up on your email list.
The trick is, participate, be authentic, be yourself and be a resource to everyone in your network, especially the people who ask questions and need help. The more you can really participate in any group, the more likely you are to get more subscribers because they’ll want to be on your list and they trust you.