Email marketing has been and still is one of the most important and most effective forms of marketing to ever be invented. Conversion rates for appropriate email marketing approaches four to seven percent over time, which is remarkable. This is because new clients need to engage with a brand eight or more times before they trust it enough to buy something, and even when they have bought something, emails can turn a onetime purchaser into someone that regularly buys. If you are like me, you know this first hand, whenever certain companies launch new products I am made aware by email and this generally leads to a new sale for that company, all down to the power of email marketing.
Use the Right Software
There are lots of different types of email marketing software available and you should make sure you read the fine print, to make absolutely sure that you can do what you want to do with the software. It’s safer and often easier to use a cloud-based service than one you use that is self-hosted and many of these SaaS services now offer a free or low cost trial period. Both self-hosted and cloud based solutions provide you with the code you need for your opt-in subscription forms.
People have short attention spans especially when it comes to anything online as everyone is now overwhelmed with information. This means that when someone gets on your email list you need to be sure to send them something on a regular basis, and most certainly not less than weekly. Less than that and they’re going to forget about you, and they might even think you’re spamming them because they forgot. With an auto-responder you can set up a series of email messages that go out on a regular basis once a certain event is triggered, i.e. after seven days from signing up.
A great way to fill up your email marketing autoresponder is with an eCourse that delivers daily or weekly information and assignments to your audience. This is not only a good way to teach them something but also a good way to suggest other products and services.
Easy Recurring Content
Autoresponders offer the ability to set up easy recurring content that goes out on a triggered basis, either by actually setting a date or by setting an interval.
Some marketers use newsletters to send information to their audience. Newsletters are often larger and also often viewable online, so a subscriber can view them via email or on the website. A newsletter can go out monthly or more often, my own for instance goes out three times per week. The secret is to be sure to tell your audience how often they’ll get the newsletter so they know what to expect and to monitor unsubscribes so that you know if you are starting to annoy your audience by sending to many email newsletters.
Craft Effective Headlines
It’s very important that headlines and subject lines be specific, keyword rich, and something your audience will want to open and read. Don’t try and be tricky or too cheeky as people don’t click through unless they know what’s inside, remember the old saying “what in it for me” and use this knowledge when crafting headlines.
Autoresponder technology allows you to personalize an email based on the information you’ve gathered from your audience when they signed up. You can collect first name and email, and then you can send your email to, “Dear Sally,” instead of no one.
Use Double Opt-In
It’s really important to use a double opt-in procedure. This means that the person subscribes at your website, then they agree that they subscribed via their email. Using this method offers proof if it ever comes up that you are not sending SPAM.
Don’t Forget the Call To Action
When you send emails to anyone for any reason, you should include a call to action. It might be to share the newsletter with others, to like you on social media, to try out software you recommend or something else entirely, just ensure you include one.
It’s impossible to have a good online marketing plan if you don’t involve yourself with email marketing. In fact, everything else you do marketing wise should all lead back to building your email list. A targeted email list will enable you to give yourself a raise in sales revenue whenever you want one.