If you want to maximize your businesses marketing opportunities online, there are many different types of marketing that you need to understand. Each type of online marketing requires specialist knowledge, skills and flare to ensure that it is effective. In this article I share an overview of the different types of online marketing that you should know about.
Search Engine Optimization
Commonly abbreviated to SEO, this type of marketing falls into you different subcategories. First we have all of the stuff you do to your own website, which is known as on page SEO. This covers the optimizing each page of your website, ensuring it is structured correctly (most aren’t), images have keyword rich alt tags, titles contain keywords and that the page content is properly optimized for your chosen keywords. The second category covers all of the things you do outside of your website and is known as off-page SEO. This covers guest blogging, social media, forum and blog commenting and ethical authoritative link building if needed to boast SEO.
Now I must come clean there isn’t anything really called pay-per-click marketing it is really pay-per-click advertising and as the name suggests, it’s a highly effective method of advertising online, hence it’s inclusion here. Often abbreviated to PPC, this consists of any ads that you purchase that they charge you for, based on the number of clicks generated by potential customers clicking on your advertisement. Effective PPC campaigns generally lead potential customers to a specialist sales or landing page.
How often have you heard the money is in the list, well with email marketing it really is? Email marketing still remains one of the most lucrative forms of online marketing. Email marketing uses special software such as Mailchimp.com or Getresponse.com. The software is designed to help you follow the rules (law) when it comes to email marketing, which in most countries means you have to allow people to opt-in and opt-out as these choose and that you should never add anyone to your list without implied permission. Before getting into email marketing it is always beneficial to seek specialist advice in regards to your legal requirements, just to be safe.
Social Media Marketing
With the rise of social media methods of marketing on social media platforms have been developed. Generating likes, followers and anything that brings connections into your sales funnel is social media marketing. For the best results you have got to be committed to engaging and interacting with your audience.
In many ways network marketing and social media marketing go hand-in-hand, but in this instance we’ll separate them out to include local networking and more professional social networks online such as membership organizations, closed Facebook groups and even places like LinkedIn.
Community and Relationship Building Marketing
Thanks to forums, message boards, social media groups and more, you can now build an entire online community which enables you to get closer to people and build real relationships with them. Relationships are very important when it comes to online marketing and remember that referral marketing is a derogative of relationship marketing.
What is location marketing, consider how people search the internet for products and services, they often use a location to center their search area on a specific location. Using the right search terms and focused content, you can often market your products and services.
As a business owner what could be better than having an army of fans marketing your products and services and only getting paid when they sell something. This is affiliate marketing at its best. Affiliates need to be managed, trained and encouraged to succeed and the best affiliate programs focus on affiliate development as well as providing them with the tools they need to succeed and sell your products and services. Check out affiliate software this like aMember.com, JVZoo.com, or 1ShoppingCart.com if this form of marketing interests you.
Now I’m a content marketing junkie, it’s what I do and what I excel at. Content marketing consists of creating content such as blog posts, video, white papers, infographics and more with the aim of attracting your audience to you, engaging them and establishing your authority and to generating your audience to do something. Anything that consist of content in all its forms is content, only when you get an audience to do something is that content marketing.
Online marketing is something I’ve done for over twenty years, it’s a form of marketing that is constantly evolving and changing, and much of it can actually be carried out offline as well. Such as inviting people you meet online to a local event you are hosting. Online marketing is all encompassing and very effective to helping businesses of all sizes locate and convert prospects into customers.