When using audio online to market your business, it’s important to keep abreast of current trends to try and predict what will happen in the future and by listening to your audience you can find out what’s important today. When predicting the future you have to remember that some things may become true whilst others will not, and some things you haven’t thought about might push to the forefront. But, if you’re prepared for change, you can often make it as needed to accommodate new trends and to be seen as someone with a finger on the pulse, to help here are some trends to watch for in 2015.
Providing More and More Value Will Become More Important
Consumers are almost demanding more and more value for their dollar, as always. But, when it comes to audio they’re becoming accustomed to high quality productions. The good news is the technology to produce high quality audio and provide value to your audience isn’t expensive. With the most expensive thing you would typically purchase being a good microphone.
Customer Centric Audio Products Will Increase
More and more consumers will want to listen to audio products rather than reading print products. People can listen to audio while doing other activities and most people enjoy doing more than one thing at a time these days, such as driving and listening which I must admit I love to do.
Online Communities will Increase as Will Their Importance
With the advent of Facebook groups, smart business owners are harnessing the power of online communities. Starting forums and private membership sites in which to distribute your audio to your audience is an excellent way for a business owners to use this avenue.
Acknowledging Mobile Influence on Audio
There is no doubt that mobile is a huge game changer for everyone who has an online business or wants to market their business online, it’s not happening it’s already happened. Now mobile cannot be an afterthought, it has to be part of your master plan.
Podcasting Will Become More Prevalent
Due to the fact that technology is getting less and less expensive and the barriers to entry have lessened to almost nothing, more business owners will engage in podcasting as a way to distribute information to their audiences.
Provide Paid and Free Content that Work Well Together
As the future comes upon us, smart business owners will need to find ways to incorporate both paid and free content for their audiences to digest. For example, you might have a few free podcasts on your website for your visitors to listen to, but then direct them to iTunes to find and purchase more.
Original Audio Content Will Set the Standard
As the audience gets used to fresh original content, the demand will become even greater for more and more content. The audience is truly insatiable, which is why you have to always be on the lookout for ways to create more original content.
Audio Quality Will Become More Important as Competition Increases
As more business owners enter the audio marketing channel, your audio products need to increase in quality in order to compete. Invest in the right tools, and try to produce professional results. As a minimum I would suggest having an introduction and closing sequence professionally produced, with your audio sitting in between.
Teleseminars Will Continue Being Popular
Even with the popularity of webinars, teleseminars are still popular and will continue to be popular ways to get a lot of information out to lots of people at one time.
Watch out for these trends in 2015 with regard to using audio marketing in your business. As much of this is educated guess work, what trends do you think will become important as time moves forward?