When you have a new business, it’s hard to find the money for marketing. I know, I’ve been there and done that so I’m speaking from experience. The trust is that without marketing or more specifically sales you’re not going to have a business. Remember that marketing is an investment more than it is an expense, and it should not be something you don’t fund. Having said that, you can market your startup inexpensively and effectively if you know how.
Know Your Audience
You cannot create products (much less good information) for your audience if you don’t know who they are. Create an audience persona based on where your audience is in their buying cycle so that you can address people properly in every funnel you create.
Think of it another if you like, if you are writing, speaking to a prospect who is your best prospective customer, what do they do and why do they do it, why would they buy from you, etc. Once you understand this, you can speak to these people in a very specific way through your marketing without wasting time and money on prospects that don’t fill your needs.
If you knew someone wanted to buy a small car you would be wasting your time trying to sell them a large high performance car… so don’t do this with your marketing, instead focus on your audience every single time.
if you need help identifying and understanding your audience, speak to me, I can help you.
Understand Your Product’s Benefits
What benefits does your product or service offer to your buyers? You must be able to speak to these benefits and how they help the user in a way that resonates with them in all your marketing messages – before, during, and after purchase.
Build Your Email List
From day one, start building your email list even before you’re ready for the launch of your first product. You can create checklists, eBooks, and information that they’ll be happy to sign up to get, and run ads for them to help build your list right now.
Post Regular and Relevant Content on Your Website or Blog
When you know your audience, your products, and your reason for existing, you will be able to create more content that speaks to your audience. Make sure the content you publish has a purpose such as educating, informing, encouraging, and engaging your audience.
BLOG = Business Leads Organically Generated
Promote Content on Social Media
When you publish content anywhere, always repromote it on social media. This is a great way to get the word out about your offerings, whether free or paid. Plus, if you create a good advertisement it could go viral too.
Use Paid Advertising Strategically
When you use paid advertising as a startup, it’s important to not use it for selling directly in most cases. Instead, use it to spread awareness, by boosting a blog post, or by promoting a free webinar to build your email list.
Host and Sponsor Live Events
As a startup, one way to get people talking about you is to start hosting and sponsoring live events, both online and offline if it’s appropriate. If your audience is going to that event, it’s appropriate.
Embrace New Technology
Spend a little time on new technology, testing it out so that you can deploy it if you need it. For example, chatbots are important right now to help personalize, engage with, and service your audience in a new way.
Using technology that is available, remembering to engage with customers and potential buyers, and being a resource with content is a great way for startups to market their businesses without spending a lot of money. But, if you do have more money for these ideas, you will succeed faster than if you try to do it all low cost or free.
When i started, I had almost nothing to start with… so I bartered services with businesses to get what I wanted… for example I traded services with a printing company and had five thousand postcards printed. I paid to have these delivered and any prospective leads I invited to an informal event, which was hosted at my home. This resulted in five new clients initially and others over time. Remember marketing is an investment in generating sales now and in to the future.