I’ve been running meetup groups for years and I am often amazed that many business owners who build a great website, often forget that one of the ways to market a website has nothing to do with technology. Marketing a website offline is a great way to get the work out about your online presence and what your business has to offer. Using business cards, brochures, t-shirts, pens and other premiums, plus being active in your local business community or indeed community in general, you can get the word out about your business.
Don’t forget to put your websites URL on your business card. You can even put a QR code on the back of the card to encourage them to use their smartphone to visit your website.
Flyers and Brochures
Don’t discount flyers, brochures and other printed materials that you can create and give out when anyone asks questions about your business. Keep some in the car, and ask people to allow you to post your flyers in their business.
T-Shirts, Pens and Premiums
People love wearing t-shirts with different business names on them. Why not put your business on the t-shirts you wear instead of someone else’s? This is a great way; if you can create something a little different you’ll get more questions.
That real estate on your car can be put to great use when promoting your website offline. Be sure to make the information big enough so that people can really see it. Choose a catchy URL too so that people can remember it while driving.
Whether local or not, you can pay to sponsor events. This means you’ll appear in the brochure, perhaps on signs at the event, and maybe be mentioned by the hosts of the event by voice during speaking parts of the program.
Host an Event
When you host an event, you’re a very noticeable presence. Your business name will be everywhere, you will be everywhere and people will get to know you and come to visit your website.
When you attend live events, you can draw a lot of attention to your business by handing out cards, wearing t-shirts when appropriate, even giving out premium products like pens, cups, and so forth so people remember you when the event is over.
You don’t have to be a certified teacher to teach classes. Some areas have lifelong learning centers that enable anyone who is an expert to teach something to people who want to learn something. Personally I run various meetup groups and with such websites its extremely easy to promote your own events.
When it comes to marketing, don’t leave any stone unturned. That includes marketing your website online and offline. Don’t forget that not everyone, even today, uses search engines or means online to find information. Some people still use old-fashioned information and paper to find the information they need.